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The unicorn of mascaras has the following attributes: it lengthens and fans in the short term; it strengthens and promotes an optimal environment for lash growth in the long term. Does it exist? As it happens, yes. The BareMinerals lash-lengthening mascara works to lengthen lashes as you apply it and it also contains a plant-based peptide serum that promotes an optimal environment for growth in the long term.
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BareMinerals Strength & Length Serum-Infused Mascara — $22.00
Each tube comes with a paddle brush wand that lengthens, lifts, and defines lashes, allowing for flake and clump-free application. The brush has five rows of bristles with wide reservoirs meant to evenly deposit mascara onto lashes, nixing any clumping that might cause smudges during a busy day. One user called it her daily favorite: “I thought I would give this a try. [There was] no fallout, no smudging, and it separates my lashes and it has strengthened and lengthened them slightly,” she wrote. “This is something I wear daily. The others clump and smudge with fall out.”
Cruelty-free and infused with that plant-based, vegan serum I was telling you about, the formula is ophthalmologist-tested and meant to strengthen your lashes, which helps to prevent fallout and encourage growth. According to the brand, the serum mascara is clinically shown to deliver up to 65 percent fuller-looking lashes and up to 39 percent longer-looking lashes in eight weeks. After a clinical trial, users noticed longer and stronger lashes with less fallout.
To use, position the wand directly under lashes, making sure to get as close to the root of your lashes as possible. Apply by lifting up and out. Used to doing the mascara wiggle to get the product evenly applied? Not this time. One gentle stroke will evenly coat your lashes for a natural look. Apply other coats as needed for a fuller, more amped-up effect.
“I love this mascara!” one user writes. “It gives my lashes a little boost, but still allows a natural look. I won’t use another mascara now.”
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