Unilever is launching a more natural beauty brand

The mega-company is launching its first brand in over a decade: ApotheCare Essentials, which will be available in CVS stores this month.

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Graphic: Emily McCarthy for Well+Good

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An unrecognizable male hairdresser combs the dried hair of middle aged blond woman sitting sideways
Photo credit: Stocksy / Asya Molochkova

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