The 6 Best Natural (and Affordable!) Beauty Products You Can Get at Target Right Now

Target is the obvious destination when you need a 24-pack of toilet paper or are eyeing a buzzy designer (or boutique fitness) collab.

But the next time you stop by the retailer, make a detour to the beauty aisle—and be prepared for a surprise. Because Target has been brushing up its all-natural bona fides, stocking up on clean, affordable faves from Shea Moisture, Burt's Bees, Yes To, and more.

Not only that, but in about 400 stores nationwide you'll find a beauty concierge (that would be a brand-agnostic, beauty-fluent employee) to help you sort through the body lotions, cleansers, and lip balms. Think of it as a session with your therapist, if she wore way better makeup and could parse ingredient lists.

Target is just one in a string of mega-chains getting hip to the wellness world—and if, like many others, you're looking for non-toxic beauty options, this just might hit the, well, bullseye.

Read on for the 6 best natural beauty products you can get at Target right now.


Photo: Acure Organics

1. The best shampoo

Acure Lemongrass + Argan Stem Cell Clarifying Shampoo, $3.49


shea moisture cleansing oil
Photo: Shea Moisture

2. The best facial cleanser

Shea Moisture Peace Rose Oil Complex Sensitive Skin Facial Cleansing Oil, $11


yes to charcoal mask
Photo: Yes To

3. The best face mask

Yes To Tomatoes Detoxifying Charcoal Paper Mask, $2.25



Photo: Weleda

4. The best body lotion

Weleda Skin Food, $12.49


Photo: W3ll People

5. The best mascara

W3ll People Expressionist Mascara, $12.50


Photo: Burt's Bees

6. Best lip balm

Burt's Bees Rose Tinted Lip Balm, $4.79

Originally posted August 1, 2016. Updated August 8, 2018.

Free People is also getting into natural beauty—get the scoop here. And for non-toxic beauty routine inspo, check out Gwyneth Paltrow's simple regimen.

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