Back in 1999, there were two places you could stock your makeup bag: the drugstore or the department store.
But Marla Malcolm Beck envisioned something different—a luxe, intimate beauty boutique with extremely knowledgeable staff—which led her to launch Bluemercury. Since then the pretty-making emporium has expanded all over the country, with store number 100 opening its doors in 2016.
It's enough to make the biggest beauty buff smile—but the added bonus is that, in addition to stocking industry heavyweights (with, ahem, not-so-clean labels), Bluemercury is beefing up its selection of natural power players. From Juice Beauty to RMS, it means that getting your hands on (literally—it's tester heaven) the buzziest Well+Good-approved formulas has never been easier, no matter where you live.
"Natural beauty is definitely an important category for Bluemercury," says Beck. "Not just because it's trendy or of-the-moment, but because our philosophy has always been to focus on our clients. Our customers are increasingly asking us for the best natural products—we want to be there to meet their needs."
This adds to the growing number of big-deal stores, from Target to Free People, that are making it easier to pucker up, spritz, and slather yourself with ingredients that are super safe. We told you the clean beauty revolution was coming....
So which all-natural beauty finds at Bluemercury are worth the splurge? There's no better barometer than other savvy shoppers.
Read on to discover the five natural skin care and makeup products flying off the retailer's shelves right now.
The only thing in this bottle is 100 percent raw, organic, and cold-pressed rosehip oil, which is a nourishing miracle worker for dull skin—and it can multitask as a cuticle oil. It's so popular that it's currently sold-out online—but should be restocked just in time to soothe your winter-parched cheeks.
2. M-61 Powerglow Peel, $62
This gentle, yet powerful peel uses glycolic and salicylic acid to exfoliate, along with relaxing lavender and chamomile to keep the skin calm. End result: the freshest and quickest glow ever. (But really—it does its job in one minute.)
3. Tammy Fender Intensive Repair Balm, $130
If your skin is in need of some serious TLC, this balm is for you. Anti-inflammatory marshmallow and chamomile help to keep things calm, plus there's healing helichrysum—a flower that's said to move stagnant chi energy.
Antimicrobial black cumin plus therapeutic cajeput (that would be tea tree to non-Aussies) oil keep pimples at bay, and its scent is said to promote liveliness and clear thoughts. Win-win.
5. RMS Beauty "Un" Cover-Up, $36
A cult classic, this lightweight concealer not only hides redness and blemishes, but nourishes your skin at the same time thanks to organic coconut and jojoba oils.
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