Summer is, thankfully, quickly approaching. And with summer comes much more time outdoors, which very well may mean you’re in the market for a new bathing suit. Real talk though: swimsuit shopping is hard and, warranted or not, can leave even the biggest beach lovers among us with a certain amount of dread. Our goal today is to assuage that feeling, and get you excited about the many, many swimsuit brands out there that we’re currently loving. We gave extra points to those that are committed to sustainability, size-inclusivity and, of course, the prioritization of cuteness. Scroll on to find bathing suit lines we love and vouch for. Let’s get ready for summer!
Best Swimsuit Brands at a Glance
- Solid & Striped
- Left on Friday
- Swimsuits for All
- Aqua by Aqua Bendita
- Vitamin A
Known best for its trendy and affordable jeans and dresses, Madewell is also an A+ option for stylish and affordable swimwear. Madewell’s bathing suits are all about classic silhouettes in fun patterns and bikini tops and bottoms that can be mixed and matched. It doesn’t hurt that their suits are also made with recycled materials as well as having lots of options for different levels of coverage.
Not only is this one piece adorable, it’s reversible. So when you get sick of the floral pattern on side A, just flip it to side B. Not to mention, this would look great with a pair of denim shorts.
We’re suckers for ribbed suits and Madewell does them well. Plus, you can go with a matching top and bottom, or do that whole mix and match thing which Madewell does so well. Adorable either way.
This suit’s retro look is hard not to love. Plus it’s on sale! Win. Win.
Solid & Striped is a celeb favorite and with good reason. You can spot their signature striped bathing suits from a mile away (but they also release new patterns and colorways every year), making them incredibly social media feed-worthy (if you care about such things!). And they're well-made—while they're on the pricier side, a suit from Solid & Striped can easily stick around for a few summers without much visible wear and tear. Word from the wise: size up. Solid & Striped has a reputation for running small.
Founded by two former Lululemon execs and designed not just for lounging but for activities too, Left on Friday is the perfect melding of flattery and function. The whole point of these suits is to look good while you’re doing all the things you do in your life—without having to worry about your swimsuit falling off.
If modest swimwear is what you’re looking for, Nike is doing it and doing it well. Many of the cuts are perfect for whatever athletics you’re getting up to and if full coverage is paramount, there are options for that, too.
A gorgeous pattern on a one-piece, perfectly made for everything from surfing to sand castle contests.
If there was ever a worthy swimsuit splurge this would be it. Founded in Paris in 1968, Eres has been making beloved, high-quality, fashionable swimwear for decades. So while the price point may be high, Eres is a true example of a company perfecting their art.
The name really lays the mission out there: Swimsuits for All. The sizes range from 2-40 (depending on style), and the site has handy tools to help you shop by body shape. In addition to all that, they often carry buzzy capsule collections with models like Ashley Graham and Camille Kostek, which keeps their designs on top of the trends.
Super sexy while still offering enough coverage and support for frolicking, this one piece is a knockout. It also comes in a variety of colors and sizes ranging from 4-24.
Aerie is probably already on your radar for its adorable and affordable intimates and workout wear, but their bathing suits are just as adorable, affordable, and absolutely nothing to sleep on.
Just the right amount of fabric-to-skin ratio in this cutout one piece, and just the right amount of shine in the fabric, too. And—like most Aerie items—at $49 this bathing suit is some serious bang for your buck.
Leopard print with flecks of subtle pink. This ultra affordable bikini bottom is the ideal balance of cheeky and fun.
Featuring some of the best prints in the bathing suit biz, Colombian label Agua by Agua Bendita hires locals for the production of their suits, features handmade illustrations, and is all about keeping sustainability front and center. These bathing suits are truly special items made with a whole lot of care.
The sweet-as-can-be floral pattern was enough to win us over, but the cut is just as covetable, too. Heart shaped neckline, adjustable straps—this is a truly beautiful swimsuit that’s sure to elicit many a compliment.
It’s a tie between what we like more in this high waisted bottom: the print or the subtle ruffle.
Summersalt has amassed a major fan-following following thanks to its superb quality at an under $100 price point—plus, we love the brand's signature pops of color (the rest of their non-swimwear apparel is just as bright and fun, too). If that weren’t enough to entice, they also don’t mess around when it comes to size inclusivity, and feature sizes from 0 to 24.
Everlane has made a name for itself as the clothing company for minimalist millennials, and their swimsuits are no exception. Their bathing suits are also eco-friendly (made from 82 percent recycled nylon) and ready to be mixed and matched.
These swimsuits are a little bit on the pricier end, but our favorite thing about them is their versatility. Pair it with sandals and a beach towel, and you're pool ready. Slip on some jeans and these suits do double duty as very cute tops.
Just as finely crafted as the Pied Poule, what we love most about this suit is the high neck to keep that delicate décolletage of yours out of the sun.
12. J. Crew
J. Crew. You know it, you love it (or at least rely on it for cute basics). But the truth of the matter is J. Crew knows how to do what they do—and what they’ve been doing is making good quality clothes (at reasonable prices) for decades. Their swimsuits fall right into that sweet spot. They offer plenty of styles and patterns, so there's always something for everyone.
Another ruched knockout is the full-coverage bottom. Pair it with a ruched top or mix it up with something of a totally different style—either way works. It also just happens to be quite on sale.
This startup has been around for roughly five years and gotten buzz for all the right reasons. Andie is keen on size inclusivity—with style ranging from XS to 5XL—as well as keeping their costs down by cutting out the "middleman." These are designer level bathing suits for less than $100, and we love to see it (and wear it).
The designs at Fisch are gorgeous, but what really caught our eye was the company’s eco ethos. Fisch bathing suits are made from regenerated fishing nets and ocean waste. Hats off to that harmony of beauty and love for Mother Earth.
Hatch is the mothership for modern maternity wear and their bathing suits are yet another example of their highly-fashionable options for growing bellies.
16. Vitamin A
California-based Vitamin A is an influencer favorite with a penchant for doing good. A portion of every sale goes to 1% For The Planet, an organization doing work to protect our planet. Combine Earth love with highly Instagrammable bathing suits, and you’ve made a company we are bound to be fans of.
Lonely’s following began thanks to their size inclusive lingerie, but their swimwear is just as fun, and offers a little bit of a hipster beach bent. These options are a tiny bit outside of the box, and we love them for it.
Want to be the first to hear about the latest (and greatest) SHOP product drops, custom collections, discounts, and more? Sign up to have the intel delivered straight to your inbox.
Loading More Posts...