150+ Black-Owned Wellness Businesses to Support Now and Always

If you're Black, you know that supporting community-minded businesses is important, and part of a success story. But that support shouldn't just fall to you. If you're working to be a better ally, it's time to put your money where your mouth is and support Black-owned businesses (in addition to the really important work of internal work, educating yourself, checking in on your Black friends and coworkers, getting out to protest, and donating to causes like The Bail Project and Unicorn Riot). Below, we rounded up 50 of the Black-owned wellness brands that we love, and believe are worth supporting not only right now, but always. 


Angie Watts

Angie Watts developed her line of clean skin-care in her kitchen as a way to treat her daughter's issues with eczema. Now, the brand offers a range of unisex, natural products for the face and body that your entire household will want to use.

Assana Skincare

For body care that looks and smells good enough to eat, Assana Skincare has all sorts of body butters, bath bombs, and body scrubs that give your skin TLC from head to toe.

Aunt Jackie's Curls and Coils

Aunt Jackie's Curls and Coils has all of the hair-care essentials you'll need if your hair is curly, coily, or wavy, all formulated with botanical extracts to really feed your strands.


Find everything from gorgeously pigmented eyeshadow palettes to dreamy skin-care products (like a matcha-honey facial cleanser and superfood vitamin C serum) from this Black-owned brand of beauty goods.

Beauty Bakerie

Beauty Bakerie founder Cashmere Nicole made waves when she decided to label her first range of complexion products from dark to light (instead of the industry-wide method of light to dark), and has used her voice to tout the importance of inclusivity in beauty across the board. The brand's products are vegan and cruelty free, and beyond that, they're a *lot* of fun to wear.

Beneath Your Mask

When Beneath Your Mask founder Dana Jackson was diagnosed with Lupus, she set out to create a natural, non-toxic beauty brand that she could feel good using on her own skin. With products ranging from "skin soufflé" to "body elixir," the line is pure luxury.

Black Girl Sunscreen

Formulated specifically with skin of color in mind, Black Girl Sunscreen goes on completely clear and is formulated with moisturizing ingredients like avocado and jojoba oil, plus vitamin C to offer defense against free radicals. The brand has made it its mission to educate consumers about the sun protection needs of "melanin beauties," and offers the necessary products to keep skin protected from the environment.

BLK+ Green

Think of this as your one-stop shop for natural beauty products developed by Black artisans. They've got hundreds of products ranging from skin-care and hair care to menstrual products to home goods, all of which are non-toxic and quality tested. Founded by yogi and lifestyle enthusiast Dr. Kristian, the sites goal is to "elevate a group of artisans who otherwise would not have a place to share their stories or their products with the very people they created them for."

Bossy Cosmetics

Bossy Cosmetics founder Aisha Dozie—who also leads African Herstory, a platform that showcases Black women—created a robust line of makeup products made to look good on all different skin tones.


Briogeo's products are like smoothies for your scalp and strands. Founder Nancy Twine uses clean, plant-forward ingredients like avocado, banana, and botanicals to offer a range of hair care and styling products that work for all hair types.

Bye Bye Parabens

Bye Bye Parabens' products were designed to care for natural hair no matter how you decide to wear it. "We thought about the women that want to be natural and wear their hair curly and we thought about the women who want to be natural and wear their hair straight without losing their curls," says the brand, and the line has offerings for all of the above.


Founded by Myleik Teele, Curlbox is a subscription-based way to sample various curly hair-specific products at once.

Deeper Than Hair 

In addition to founding Deeper Than Hair, celebrity hairstylist Annagjid "Kee" Taylor is also the author of children's book All Hair Is Good Hair, a story about a young girl on a journey to loving her curls. Through both her line and her writing, she's inspiring women everywhere to embrace their natural curls.

Eleva Alma Apothecary

As an artisanal apothecary-style shop, Eleva Alma crafts everything from skin-care products to body-care essentials and medicinal teas.


As a board-ceritfied dermatologist, Chaneve Jeanniton, MD, is a firm believer that beauty goes beyond aesthetics. Her line uses scientific ingredients to treat skin concerns across the board, ranging from dryness to acne to discoloration.

Flaunt Body

Formulated with plant-based and safe-synthetic ingredients, Flaunt Body's expansive line of hair removal products will leave skin bare while nourishing it at the same time.

Freddi Jones

If you're looking for body care products, Freddi Jones is a collection of botanical-based scrubs, whips, and creams that nourish your skin.

Girl + Hair

Girl + Hair's five-step system offers haircare for various concerns, ranging from product buildup to dry strands to an itchy scalp. The range has been specifically formulated to treat natural hair and prevent breakage while it's in protective styles.

Golden Root Essentials

Give your entire body some love with Golden Root Essentials' scrubs and body butters, which will invigorate skin in the shower and soothe and soften it after you step out.

Gilded Body

Treat your body the same way you would your face with Gilded Body, a luxe line of products (including a brush, balm, and polish) that will leave your skin radiating from the shoulders on down.

Good Beauté

Good Beauté's promise is "good ingredients, great results." Founder Kimberly Hairston-Hicks has put caring for melenated skin at the forefront of her products, and for each one sold the brand donates $1 to a non-profit that supports mentoring and educating young black women.

Hanahana Beauty

Using ethically-sourced ingredients—including fair-trade shea butter from Ghana that the brand pays double for as a means of supporting the local economy—Hanahana's mission is to  share the stories of Black women from all over the world. Through the Hanahana Circle, the brand works to elevate the community it works with in Ghana by providing educational and healthcare resources.

Inhasi Naturals

No matter what type of curly hair you have, you'll find a hair product for you at Inhasi Naturals, a line of shampoos, conditioners, and styling essentials broken down by texture.

Jay's Beauty Bar

Decorate your home and your skin with candles and body butters from Jay's Beauty Bar. And if you're located in New York, stop by the shop in Brooklyn for a lash extension service.


Founded by three sisters from Ghana using locally-sourced Shea Butter from the region, Karité's hand and body butters are the perfect solution for dry, cracked skin.


Lesley Thornton created her skincare brand KLUR with three goals in mind: being clean, ethical, *and* inclusive. While the collection of serums, oils, and cleansers are undoubtedly luxe, they start at just $22.

Kreyòl Essence

You might recognize Kreyòl Essence from Shark Tank. While the co-founders, Yve-Car Momperousse and Stéphane Jean-Baptiste, were pitching their brand, they shared its superhero ingredient: Haitian castor oil, which they describe as the "liquid gold of the Caribbean." The oil is known for nourishing the hair, skin, and body, and the products—which range from hair masks to body washes—will always leave your skin silky, glowy, and moisturized.

Kubra Kay Skincare

The founders of Kubra Kay traveled the world (to 16 countries, to be exact) to collect ingredients and practices to help care for complexions of all colors. The line is vegan, cruelty-free, non-irritating, and non-sensitizing, filled with tools and creams to treat varying different skin concerns.

Laruen Napier Beauty

Lauren Napier Beauty is a super-chic line of cleansing wipes that are formulated for all different skin types, founded by Napier herself, a former celebrity makeup artist that sought to create makeup removers that are skin-friendly and that get the job done in a few wipes.

Lewa Botanics

Slather your skin with Lewa Botanics' Shea-based body butters, which are deliciously fragranced with scents like peppermint, vanilla, and lavender. The name, "Lewa," means beautiful in Yoruba, which is exactly how you'll feel every time you put these products on.

Liha Beauty

Liha Okunniwa and Abi Oyepitan are the dynamic duo behind Liha Beauty. The friends met in college, and it wasn't long before the natural products they were making in their kitchens turned into a business. Now, you can bring their Nigerian shea butter and flower-immersed, cold-pressed coconut oil into your own home.

LillyPearlBeauty Co.

Skincare specialist Sabrenna Anderson-Smith created LillyPearlBeauty Co.—a brand that’s known for its organic, plant-based products that are made from ingredients like shea butter, aloe vera, jojoba oil, and more. But the added bonus? All of them—from the moisturizing body mousse to the pain-reducing healing balm—are infused with hemp extract.

London Grant

After struggling with PCOS, Tiffany Staten started this plant-based beauty line straight from her Atlanta kitchen.  Fast forward a few years, and in addition to a best-selling body souffle, Staten has created a line of organic, eco-conscious must-haves that keep skin hydrated from head to toes.

Lovinah Beauty

From beautifully pigmented eyeshadow palettes to skin-care and body butters, this beauty brand has everything you could possibly need to fill your bathroom cabinet a few times over.

Luxju Hair Cae

Celebrity stylist-recommended, Luxju Hair Care creates high-quality hair products for naturally curly hair that are free of parabens and petroleum, and are vegan and fragrance-free. You'll find hair mists, anti-frizz spray, and so much more on this site.

Madeup Beauty

Madeup Beauty carries shades of lip gloss and lipstick that are meant to look amazing on a variety of skin tones. Extra bonus: They contain vitamin E to up the hydration, helping keep your lips soft and flake-free.

Mented Cosmetics

The idea for Mented Cosmetics was born over a glass of Pinot Grigio, when founders KJ Miller and Amanda E. Johnson realized that it shouldn't be so hard for black women to find the perfect shade of nude lipstick. Now, the brand offers a full range of color cosmetics meant to serve every skin tone.

Mielle Organics

Mielle Organics’ products are crafted with science-forward, proprietary blends of herbs and amino acids, the combination of which is meant to support healthy hair and skin. The brand’s products have become a go-to for caring for natural hair, and its mint almond oil is lauded for supporting hair growth, bringing curls back to life, and leaving strands shining.

Moussou Beauty

The all-natural skincare brand Moussou was founded by Fatima Toure, who turned a love of skincare that began at a young age into a brand committed to creating natural products for every woman. There's whipped body butters, lip balms and scrubs—everything you need to keep your skin happy and moisturized.

Nana Comb

Aside from looking chic on your bathroom sink, the Nana Comb is designed specifically for caring for natural hair. It's three-dimensional design allows it to brush seamlessly through curls and coils, distributing product and natural oils throughout your strands.


Gwen Jimmere, founder of Naturalicious, is the first Black woman to hold a patent for a natural hair care product. (NBD!) The products are meant to help repair damage, add moisturize, and make styling a breeze—not to mention give women confidence. The most important benefit of all.

Naturall Club

As Naturall Club proves, avocado isn't just great on toast—it's great for your hair, too. These products are made with all natural ingredients (in case the name didn't give that away) like avocado and coconut, which will nourish your scalp and strands.

Noshaba Apothecary

Noshaba Apothecary's Sommer Serum ($74) is made with ethically-sourced botanical ingredients, including African Marigolds, "a ceremonial floral used to heal cellular damage, wounds, irritated skin, reduce itchiness, sensitivity and dryness." The brand’s founder, Omosefe, is a medical esthetician who traveled the world sourcing the best herbal ingredients, and was inspired to develop the brand after spending time in Morocco.

NSpired Body Whip

Carla Verge founded Nspired Body Whip to help soothe skin conditions like eczema and psoriasis, as well as combat itchiness, rashes, irritation, and dryness. The body whips use only natural ingredients that work on sensitive skin, and leave out irritants like chemicals, colorants, and preservatives.

Nyakio Beauty 

Founder Nyakio Kamoche Grieco started her line of natural skin-care products as a way to share her grandmother's natural skin-care recipes with the world. It uses ingredients like African coffee and fair trade shea butter, and is free of sulfates, phthalates, parabens, mineral oil, petrolatum, formaldehyde.


Ooli founder Jessica Pritchett developed Ooli beauty as an "ode to her loc love story" with the mission of giving the natural hair community products with trustworthy ingredients. The products are unisex, and the bundles come with everything you need to care for natural hair.

Organic Bath Co.

Started by a husband and wife duo, the brand's organic beauty products are made from shea butter from Ghana, argan oil from Morocco and almond and jojoba oils.


Sort hair products at OrganiGrow by your hair's porosity. You'll find everything from scalp treatments to brow and lash elixirs, all meant for your healthiest hair possible.

Oyin Handmade

When Jamyla Bennu couldn't find naturally-sourced ingredients that worked for her highly textured natural hair, she decided to whip some up for herself in her kitchen. The result was Oyin Handmade, a line of hair and body products meant to nourish hair and skin. 

Pattern Beauty

A-list actor Tracee Ellis Ross launched her hair-care brand in 2019 as a way to help women embrace their natural curl patterns, and gives them the products they need (made with good-for-strands ingredients) to help them do it.

Pear Nova

Pear Nova is an incredible line of vibrant nail polish—all of which is vegan and cruelty-free—in the most gorgeous shades.

Pure Shea

This small business focuses on providing shea butter-based products (think: soap, bath bombs, and beard butter) at a fair price.

Reina Skincare

The term "reina" means queen in Spanish, and that's the perfect word for how you'll feel once your skin's slathered in the stuff. Body scrubs, butters, and other products make up this dreamy line.


Board-certified dermatologist and hair-loss specialist Candace Spann, MD, brings you a four-step system of shampoo, conditioner, serum, and vitamin supplement designed to help with thinning hair.

Rocky Robinson

Rocky Robinson founder Audra Robinson wanted to create a positive, enthusiastic brand to represent a Black girl with deep brown skin and textured hair, and her line of personal-care products does exactly that. The brand is committed to improving the health, beauty, and especially confidence of Black girls.

Rose MD Skin

Board-certified dermatologist Rose Ingleton, MD developed her namesake skin-care brand using ingredients from her native Jamaica. The line's Jamaican SuperFruit Blend, in particular, is packed with science-backed ingredients to support skin health and promote a more radiant complexion across all skin types and tones.

Rucker Roots

Rucker Roots is a family brand with a lengthy history of hair maintenance. Sisters and co-owners Ellen Rucker Sellers and Ione Rucker Jamison adopted the garden-forward hair remedy approach of their mother to create the brand in 2015. From shampoos to serums, their approach utilizes Carrot Root, Ginger Root, and Turnip Root oils to strengthen, lengthen, and fortify natural strands.

Siennan Naturals

With a focus on scalp health, Sienna Naturals has set out to transform wash day by providing users with products that not only care for their hair, but leave it looking (and feeling) strong and beautiful.

Sunday II Sunday

SUNDAY II SUNDAY is unique in that the brand is all about creating products for active women. There's a daily scalp serum that can be used pre- or post-workout to combat dryness and itchiness from sweat, a root refresh spritz that uses apple cider vinegar to remove product build-up and oil, and a lightweight cream that can be massaged into your edges to make your hair healthier and stronger.

The Artistry of Essential Oils

Looking to up your essential oils game? Look no further than The Artistry of Essential Oils, which has everything you need to complete your collection, plus all kinds of essential oil-based skin-care products.

The Butters Hygienics Co.

Vegan brand The Butters Hygienics Co. is a line of hand-crafted body butters (of course), body scrubs, fragrances, and sexual health products (and more) that are affordable but smartly formulated.

The Hair Pillow

Keep your curls in check with the Hair Pillow, which was designed to elevate your head and neck to avoid compressing your hair (and ruining your style) while you sleep. Plus, the satin pillow case will help stave off to breakage and flyaways.

The Lip Bar 

Melissa Butler founded The Lip Bar because she was "incredibly frustrated with the beauty industry," due to the limited shade range and unnecessary chemicals she saw in products. The brand offers inclusive makeup meant to give women of every skin tone the tools they need to express themselves with beauty.

TSD Hair 

Celebrity hairstylist Takisha Sturdivant-Drew has used her role in the industry to tout the importance of hair health, and decided that women needed extensions to match that mission. Her products are made from 100% unprocessed human natural hair to ensure that it's manageable with no shedding, or tangling no matter how you choose to style.

Uusun Cosmetics

Unsun Cosmetics' mineral sunscreen is tinted bronze to work with all skin types, and was created as a means of providing a sun protection product that works for skin of every color.

Yubi Beauty

Applying foundation has never been easier than with the Yubi brush. The interchangeable beauty applicator comes with a sponge and brush that slide onto your fingers, which you can easily switch up ot use for liquid and powder formulations. In other words? It's the only tool you need.



Trainer and motivational speaker Angela Davis partnered with trainer Akin Akman to create AARMY, a New York and Los Angeles-based studio meant to help you train like an athlete. While the physical studios are currently only located in those two cities, you can offer the brand's digital offerings online from anywhere.

Alicia Archer

Alicia Archer's Instagram page is a great place to find yoga tips, tricks, and inspiration, and her new 6-week course will help you flex into the perfect backbend in no time at all.

Banana Skirt

If dance fitness is your jam, look no farther than Banana Skirt, a straight-up fun workout that takes place in both New York City and Washington, D.C. During quarantine, the studio has extended their subscription to Patreon so that you can keep up with the choreography even from home.

Fit with the Flow

Can't decide what kind of workout to do? Fit With the Flow has got plenty of options to choose from, from cycling to sculpt. And the best part? You can access them anywhere by way of the brand's digital studio.

Grit by Brit 

This Dallas-based full-body fitness class combines upbeat music with an intense workout for a full-body experience. The studio is currently closed, but you can take advantage of its digital options.

Harlem Cycle

Harlem's very first boutique cycling gym has closed its doors for the moment, but you can still hop on your bike or participate in digital classes—like Total Body Circuit or Cardio Strength Training via the website.

Ingrid Clay

Ingrid Clay is a motivator in every sense of the word. In addition to the free health resources she offers on her website and via social media, you can also book personal training and nutrition sessions to help you reach all of your wellness goals.

James Brewer Body 

Follow along with trainer James Brewer's digital workouts, which are meant to challenge you both physically and mentally for a holistic approach to strength. It's like having a personal trainer you can access anywhere, any time.

Jeanette Jenkins

For workouts you can do in your living room, look no further than Jeanette Jenkins Instagram feed. She's constantly hosting longterm challenges that you can sign up for to show your support.

Salma Nakhlawi

For an endless supply of fitness inspiraton, follow Sal—@stronghergirls—on Instagram. Her feed is filled with all kinds of moves and motivation to help keep you going on your own fitness journey.

Speir Pilates

Fitness enthusiast Liz Polk, co-founder of Speir, wanted to create a more inclusive workout environment and improve outdated industry standards, which is how her Los Angeles-based Pilates studio was born. In addition to IRL classes, you can also access the brand's offerings online.


Founded by former Olympic sprinter Ja’Warren Hooker, Stretch22 offers virtual stretch classes (and IRL ones, if you're in Seattle) to keep you feeling limber.

The Beta Way

Work your mind and body through The Beta Way's method of combining physical and mental fitness. Founded by Maillard Howell and John Kasten, its plans encourages participants to train themselves holistically and become "conscious consumers" by thinking about everything they do.

Thrive Health Lab

Thrive Health Lab is more than a fitness studio–in addition to workout classes, it helps its clients with a holistic approach to their physical, mental, and even financial health. While the studio itself is located in Los Angeles, you can access their classes online via Instagram Live.

In addition to being one of our Trainers of the Month, Traci Copeland is a Nike master trainer who is chock full of knowledge. Give her a follow and tune into her Nike-led workouts that are sure to leave you drenched in sweat.

Urban Asanas

This Brooklyn-based yoga studio is meant to be a place where people of all backgrounds can come together and move as a community. In addition to yoga, they also offer mindfulness and meditation workshops.


Behran Grains

"Teff," otherwise known as "the lost grain," is an Ethiopian grain that's 150 times smaller than a single grain of wheat. Behran uses teff in its line of gluten-free flour, which is perfect for all of your healthy baking needs.

Blk and Bold

In addition to delivering specialty coffee and tea directly to your door, BLK and Bold has made a commitment to give back. The brand has committed 5 percent of its profits to initiatives aligned to sustaining youth programming, enhancing workforce development, and eradicating youth homelessness.

Brooklyn Tea

Brooklyn Tea's founders Alfonso Wright not only want you to drink tea, but they want to educate you about it, too. The brand's line of loose teas uses ingredients from all over the globe, and the brand offers tea tastings in its Brooklyn storefront.

Candid Tea

Founded by a certified tea specialist (um, most zen job ever?), the mission behind Candid Tea is to help support women in leading their healthiest lives ever. The blends are all based on scientifically-backed herbs and the packaging is super cutesy.

Essie Spice

Inspired by her mom's homecooking in Ghana, Essie Bartles founded Essie Spice as a way to bring her favorite African spice blends to the masses. With specially crafted blends for both meat and veggies, you definitely don't have to worry about your meals being bland with these options in your pantry.

Ginger Galore

Cinnamon, apples, rose, moringa, elderberry, mint...It may read like an ingredients list for a (super yummy) healthy snack, but they're actually a few of the staples this beauty brand uses to make its all-natural scrubs, face wash, and other face and body goods.


Golde—a beauty and supplements brand—was founded on the principal of bringing good vibes into the wellness community. Its products range from turmeric and matcha teas to natural face masks, serving up beauty both inside and out.

Healthy On You

Certified health coach Sam Binkley founded this organic healthy spice blend company as a way to help people add more flavor to their dishes—while also making their meals more nutrient-rich. Each blend is paired with a song, such as "No Woman, No Spice," made with allspice, black pepper, cinnamon, and coconut sugar (among other herbs). The volume in your meals is about to get turned up!

Island Pops

Based in Brooklyn, the husband-and-wife duo uses all-natural ingredients to make vegan ice-cream, ice-pops, and sorbet with flavors inspired by the islands. Hey, you may not be on vacation, but at least it will taste like you are!

Liquid Gold Cheese Sauce

This cheese sauce is said to be so good, you won't even realize there's no actual cheese in it. It's made with natural ingredients like coconut milk, nutritional yeast, bell peppers, and onions, and lives up to its name of "liquid gold."

Maya's Cookies

Maya Madsen bakes up her delicious plant-based cookies in San Diego, where they've been voted the area's best vegan baked goods for years. There are dozens of flavors ranging from funfetti to s'mores to "everything" (which has chocolate chips, oatmeal, pecans, butterscotch chips, marshmallows, and pretzels), which you can order for delivery across the country.

McBride Sisters Wine

Founded by two sisters, the brand has a Black Girl Magic collection that was "inspired by the magic and resilience of Black women, to be enjoyed by all. These are premium wines that respect her palate and showcase the flavors of the finest single vineyards in California." In other words? Delicious.


Good health starts in the gut, which is why Muniq's shakes are made with gut balancing ingredients. And the best part? They come in all kinds of delicious flavors like chocolate, vanilla, and mocha latte so that you'll want to sip 'em all day long.

Oh-mazing foods

Get your granola fix with Oh-mazing, which offers a range of all-natural flavors of the breakfast-food fave like cranberry orange and lemon bar. Can't decide on just one? You can taste them all by way of a five-pack sampler.


There's popcorn and then there's heirloom popcorn, which is more nutrient- and flavor-rich than conventional kernals. Besides healthy popcorn, there's also a line of heirloom corn-based cheese balls. Insider tip: go for the jalapeno cheddar. It's so freaking good.

Project Pop

Unlike your usual movie theater stuff, Project Pop's popcorn is made in small batches using organic virgin coconut oil, simple vegan ingredients, and absolutely no preservatives. It's a snack you can feel good about, and will want to munch on all day long.

Partake Foods

When Denise Woodard gave birth to her daughter, Vivienne, she struggled to find allergy-friendly foods for kids, so she decided to create some of her own. The result was Partake Foods, a line of allergen-free, health-conscious foods meant for the whole family to enjoy.

Red Bay Coffee

Red Bay touts itself as being "more than just coffee." In addition to selling ethically-sourced coffee, the brand does its part by hiring and serving people of all backgrounds, striving to be diverse and inclusive of those who have traditionally been left out of the specialty coffee industry, especially people of color, the formerly incarcerated, women, and people with disabilities.

Sanaia Applesauce

Founder Keisha Smith-Jeremie set out to prove that applesauce isn't just for kids by creating a healthy, natural version of the product that people of all ages can enjoy.

Sip Slow Tea

Sure, a cup of tea can't solve *everything* but it can make you feel at least a little bit better. It's this ethos about the quiet power of tea that's the foundation of Sip Slow Tea. A sampling of the speciality teas to choose from: Queen's Crown Hair Treatment (made with herbs that promote hair growth like bamboo, horsetail, and rosemary), Self-Love Wellness Tea (made with lavender, chamomile, rosemary, and mint), and Rise & Grind The Remix Energy Tea (made with yerba mate, ashwagandha, ginger, peppermint, and rose).

Symphony Chips

Healthy potato chips? Yes, please. You can get chef Dondre Anderson's family recipe in two flavors—original and BBQ—which are the perfect addition to any summer picnic or snack.

The Spice Suite

It seems that every spice has a story, and the Spice Suite's goal is to make those stories known. Each month, you can order a Spice Box that will be delivered to your door to help you discover flavors from around the world and learn to use them in your own cooking.

Tubby's Taste

Founder Danielle "Tubby" Tubman draws inspiration from her mixed heritage—"Jamaican cake ladies" on one side and "African-American foodies" on the other—to serve up a line of vegan desserts. You can order sampler boxes of her cookies for delivery all over the country so that you can try every one of her delicious flavors.


Honey Pot

Bea Dixon was inspired to create The Honey Pot after her own experience with bacterial vaginosis. In addition to providing all-natural feminine care (for people with vaginas, by people with vaginas), the brand has partnered with #happyperiod to give menstrual products to women living in poverty.

Humble Bloom

Committed to ethical and conscious consumerism, Humble Bloom spotlights cannabis and CBD brands founded by women. Last year, co-creator Solonje Burnett was named by Culture magazine as Five Cannabis Entrepreneurs to Watch.

Mama Glow

Author (and Well+Good contributor) Latham Thomas founded Mama Glow as a way to help guide women through the transformative experience that is the birthing process. The platform offers workshops, yoga and mindfulness training, and lifestyle coaching on topics ranging from fertility to pre-natal care to new motherhood.


Navigating healthcare as a new mom can be complicated, and Mahmee's goal is to make it easier and more accessible. Founder Melissa Hanna was named one of Pitchbook's "Founders to Watch" in 2019, and the platform's care management system links mom and baby's healthcare records to make it easier to integrate their care across providers.


Naturade founders Kareem Cook and Claude Tellis were inspired to start a supplements brand after realizing how many people in their families suffered from diet-related illnesses, like diabetes. The result was a line of nutritional products meant to give access to healthy living to all people, regardless of their race or socioeconomic status.


These CBD products is so chic you'll want to display them for everyone to see. The line includes an oral tincture, hard candies, and tea.

Orange Moon

Nutritionist and health educator Michelle Mitchum offers wellness consultations ranging from digestive health assessments to nutritional herbal therapy. You can also register for one of her online workshops on subjects like meditation and the challenges of dealing with dietary restrictions.

Simply Pure CBD

In addition to bringing legitimate and effective cannabis products  to the market, Simply Pure founders Wanda James and Scott Durrah have been vocal advocates of criminal justice reform and equity in the cannabis industry, where people of color have been traditionally treated to harsher punishments and unequal treatment.

The Black Doula

Black women are 2.5 times more likely to die from pregnancy-related issues than white women, according to the Centers for Disease Control and Prevention, and doulas like Sabia Wade, founder of The Black Doula, have stepped in to help. Her platform offers digital workshops and doula services to help guide women through birth and beyond, and was created on the principle of bringing "justice and equity to birthing people all over the world."


Godly Gorgeous

Decorate your home with African-inspired prints that tout inspirational messages like "Know your worth" and "Be your own kind of beautiful."


Along with being black business owners themselves, Goodee founders  Byron and Dexter Peart are proud to sell home and beauty items from minority artisans from around the world  and share their stories with customers.

Grounded Plants

Embrace your inner plant lady with Grounded Plants, where you can find everything you need to turn your home into a fairytale-esque forest.


Up your bathroom game with these natural soaps and body butters, which are so beautiful they'll feel like their own pieces of decor. Plus, ingredients like coconut and olive oils will leave skin soft after every wash.

The Jungalo

The Jungalo wants you to decorate your space in a way that embraces the connection between "human" and "nature," and has all of the products you need to help you do it.

Love Notes 

Add an element of zen into any space with these scented candles, which are made with natural soy wax, are cotton-based, are lead-free, and feature custom-blended fragrances. The result? Aromatherapy in every room every time you light one up.

Luck Thirteen Candle Company

Fill your home with aromatherapy by way of Lucky Thirteen's candles, which come in scents ranging from "Alertness" to "Positive Thoughts" to "Peaceful Sleep" so that you'll want to light a different one at every hour of your day.

Pur Home

Pur Home founder Angela Richardson wants her customers to re-think "clean" by providing them with natural detergents and household cleaners. What started with a single bar soap is now a full range of kitchen and bathroom products that will leave your home sparkling and smelling fresh.


Re.Vityl co-founder Rashia Bell, a New York City-based energy healer, wants you to live your best life by filling your home with the tools you need to do it. The brand has everything you need from eye masks to essential oils to help keep you calm on a regular basis.

Rochelle Porter

Rochelle Porter's namesake brand brings good vibes into the home by combining "the breezy hues of her Caribbean roots, the stark simplicity of Scandinavian design and the bold geometrics of West African weaves." Her products are the perfect bright, beautiful upgrade for any space.

Mental health and spirituality

Black Girl in OM

Black Girl in Om is a platform and monthly news letter committed to elevating the voices of Black women in the wellness community. As a non-profit, the brand accepts donations, and be sure to subscribe to their newsletter to stay up-to-date on diverse offerings throughout the industry.

Black Girls Breathing 

There's a reason why so many of Black Girls Breathings' 2019 sessions sold out across the country. The brand—which hosts digital and IRL breathwork courses—has created a safe space for black womxn to actively nurture their mental, emotional and spiritual health via meditational breathwork in an environment that's been created just for them.

Cornerstone Healing

Co-founded by Peggy R. Robinson, DOAM, Cornerstone Healing offers a range of holistic treatments including acupuncture, herbal medicine, gua sha and more. With her expertise in gynocological problems, Cornerstone Healing can aid in issues with menstrual cycle, fibroids, menopause, fertility, and fibromyalgia-related pain and migraines.


Pros from Crystalline—a two-pronged energy healing service—will work with you to help create a more intentional space in your home, or guide you through chakra re-alignment and spiritual cleansing. There's also a selection of beautiful crystals to shop, ranging from jade rollers to energy clearing kits.

Crystal McCreary

Crystal McCreary founded her yoga practice to carve a more inclusive, diverse space in the mindfulness sphere, but she soothes in other ways. McCreary hosts both organizational wellness and empowered professional development workshops, as well as travel retreats.

Dive in Well

Dive In Well's mission is to create more diversity across the wellness industry, and does its part in creating a community and fostering conversations around equality and accessibility. Founder Maryam Ajayi has worked to bring together people from across the industry to encourage them to do their part in enacting change. Support the brand by ordering an ebook, or attending one of their many empowering and educational events.

Goddess Culture

Goddess Culture podcast slash wellness community that also hosts retreats. Their pre-COVID-19 offering promised a three day slumber party in NYC with candlelight yoga, crystal cleanse, and soulfood brunch [swoon]. Don’t worry, they’re keeping their community calm with a virtual yoga series and workshops in the meantime.


Located in Brooklyn, HealHaus is a space founded on the principle that wellness is not meant to look or feel a certain way. It offers yoga and meditation workshops from a diverse range of practitioners and modalities, and is working to de-stigmatize healing practices across the board.

Inner Workout

Unlike your physical fitness routine, think of this as a workout for your mind. The digital self-care workshops are meant to help you address the energetic and  mental and emotional parts of your wellbeing to help you feel your best from the inside out.

Moving the Mountains

Trisheana Barzar Hunter is a life coach that guides you to overcome and push over those seismic, Mount Everest sized obstacles in your life.

Nicole Lunan

Nicole Lunan is a healer with a capital H, and thank God, she does it all remote. This energy healer is also getting her PhD in psychology with a mindfulness focus (seriously). Her testimonials? Raves.

The HoodWitch

The name "The Hoodwitch" refers to the neighborhood that founder Bri Luna grew up in, and draws on the spiritual lessons she learned from local healers. The site offers insight on all kinds of modern mystical practices, from tarot to astrology and beyond. There's also a store that's chock-full of crystals and healing herbs to help you embrace your inner witch while also supporting a small, Black-owned business.

The Metaphor Club 

The Metaphor Club is a supportive hub for Black creatives to meet, mingle, bond, and find communal solace with one another. More than a co-working space, it’s salon style approach makes it an oasis for talent.

Vibrate Higher Daily

Lalah Delia is a wellness practitioner whose goal is to teach people the ways of vibrational living, and her book, Vibrate Higher Daily, provides the tools they need to do just that. The book explains how to become aware of the energetic vibrations that run through our lives,  and teaches us what we can do to turn them into positives.

Viva Wellness

Co-founded by a Black male therapist, this Brooklyn-based holistic wellness center offers individual and couples' therapy, coaching and a slew of online resources for mental and physical wellness.


Womentally is all about “Walking Affirmations,” feel-good statement earrings that promote strength in a sparkling way...while putting out a monthly newsletter that helps women self-care when it feels impossible.


Arrow and Phoenix

Arrow and Phoenix offers sustainable swimwear you can mix and match or wear as a clean one-piece. They also have oils meant to make your beachtime beauty look *so* much better.

Dayo Women

With cozies that you'll want to wear in and outside of the house, Dayo has you covered with a line of soft, beautiful essentials that you'll live (and lounge) in all year long.

House of Katura

Look to House of Katura for unapologetically fearless bags that uses not only African prints, but African textiles in order to create sustainable economic growth in countries like Ghana, Kenya, and Tanzania.


LemLem features adorably-designed garments from bathing sutis to rompers that are so well made, you may just have them in your wardrobe for years and years to come. Every piece of clothing is made of African goods.


When veteran model Amber Tolliver founded Liberté in 2019, her goal was to make every woman feel comfortable and confident in her everyday lingerie. The result was a line of thoughtfully constructed, elevated essentials that are just as functional as they are beautiful.

Ojai Lingerie

A few words that describe Ojai Lingerie? Gorgeous, ethically made, and with a commitment to feeling comfortable, in your bras as well as your body.

Ruby Love

Make dealing with your period easier than ever with Ruby Love's leak-proof underwear, which are just as adorable (read: don't look like ugly granny panties) as they are functional.

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