Brandless announced today in a press release that it enlisted 22 celebrities, athletes, and A-list investors to help build the brand through investment partnerships. Among them: NBA player Steph Curry, CEO of Weight Watchers Mindy Grossman, and cookbook author and philanthropist Jessica Seinfeld.
"It's supporting profit and purpose coming together to do something much bigger than any product or company: to give everyone access to better." —Mindy Grossman, Weight Watchers CEO
The development of big names supporting a burgeoning one is reminiscent of the trend of massive corporations buying and investing in indie health companies. And this wide support of Brandless is even more evidence that the accessibility of healthy food and drink options is increasingly important. "It's supporting profit and purpose coming together to do something much bigger than any product or company: to give everyone access to better," Grossman said in the press release.
Seinfeld feels similarly. "These quality products are the healthier and organic foods I want for my family, but now Brandless is making them accessible to the many instead of the few,” she said.
Let's hope infamously pricey avocado products are coming down the Brandless pipeline next.
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