This Viral, Celeb-Loved Sneaker Brand Just Released a Line of Shoes in the Pantone Color of the Year

Photo: Cariuma
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You know it's going to be a jolly day when celeb-loved sneaker brand Cariuma launches a shoe collection. Behind this collection's inspiration? Pantone. And just recently, Pantone released its Color of the Year: 'Viva Magenta,' a velvety red rooted in nature. Cariuma's collection features 'Viva Magenta' shoes, as well as access to other fun colors like 'Eggshell Blue,' 'Cornsilk' yellow, and 'Veri Peri,' a gorgeous light purple with subtle red undertones (FYI: Pantone invented this color in 2022 from scratch).

Cariuma has been seen on celebs like Pete Davidson, Helen Mirren, Robert Downey Jr., and Nina Agdal—and it's no secret why. Cariuma shoes are so darn comfy and blend style and sustainability, kicking plastic waste to the curb with its recycled plastic laces. If you're looking to cop the brand's classic lace-up kicks, opt for Cariuma's Viva Magenta Canvas ($89). For something that's easier to wear, we recommend a slip-on style like this knit one ($98)—which is available in Pantone's Color of the Year.

The Pantone Collection is available for pre-order now. We recommend putting a pep to your step at check out, though. Previous styles and color ways have sold out in the past. Whether you're still conducting your holiday shopping or are looking for a pair of environmentally-friendly kicks for your feet, Cariuma's 2023 Pantone Collection is the way to go.

cariuma pantone viva magneta
Cariuma, Pantone Viva Magenta/Off-White Canvas — $110.00

Sizes available: 5-13, in half sizes

This high-top canvas sneaker is shaded in Pantone’s Color of the Year: Viva Magenta. This shade resembles strength and is rooted in nature. Featuring a lace-up system, these canvas kicks offers ankle support and a more tailored fit.

pantone viva magneta knit
Cariuma, Pantone Viva Magenta Knit — $98.00

Sizes available: 5-13, in half sizes

Also available in the Viva Magenta color way, these knit slip-ons are easy to take on and off. The knit upper is breathable, and the shoe features a memory foam footbed for ultimate comfort.


cariuma pantone viva magneta canvas
Cariuma, Pantone Viva Magenta Canvas — $89.00

Sizes available: 5-13, in half sizes

Inspired by a nature, the shoe’s Pantone Viva Magenta is bold yet captivating. Pair it with an all white or black outfit to bring a pop of color to your style.


pantone viva magneta
Cariuma, Pantone Viva Magenta White Leather — $98.00

Sizes available: 5-13, in half sizes

This year’s Color of the Year is painted on a thick, skater shoe made from cork and mamona oil. Constructed out of leather, this shoe is durable, comfortable, and has a rigid sole that makes it ideal to hit the ramps.


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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

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