Breaking: Classpass Is Testing an Expansion That Would Offer Beauty and Wellness Services
A select group of New York City users can book sessions for massages, facials, cryotherapy, acupuncture, infrared saunas, and more, in addition to the fitness offerings.
Select New York City users will participate in a pilot program allowing them to reserve beauty and wellness services, in addition to the standard workout classes already available with the monthly subscription, at no additional cost, ClassPass announced via a press release this morning. The beta testers will be able to book sessions for massages, facials, cryotherapy, acupuncture, infrared saunas, and more, which jibes with the company's goal to create a complete wellness experience.
"Our users are a health-conscious group looking to discover high-quality experiences at the best possible value. They crave more than just physical fitness, and as trailblazers in the space, it’s our role to create an inclusive business model that encompasses wellness," ClassPass CEO Fritz Lanman said in the press release.
Depending on how the testing phase goes, you might see ClassPass expand its wellness offerings around the country. And, who knows? Maybe eventually into your home as well.
ClassPass also recently partnered with a gym chain and expects this year's biggest fitness trend to be about slowing down.
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