And that especially applies to the beauty world, where buzzy products are flying off (virtual and IRL) shelves. You know the drill: Pat McGrath's Skin Fetish, Marc Jacobs' Divine Decadence, anything Glossier, and a whole slew of other so-called must-haves overtaking your Instagram feed.
Some of these items, however, are about as natural as Kylie Jenner's old lips (including, as it were, the Kylie Lip Kits). Instead, they're packed with ingredients that are actually likely harmful to your health—we're talking way more than skin deep. And if you're part of the clean beauty revolution, using products you can trust is a non-negotiable.
But that doesn't mean you're stuck watching others get dolled up while you're left barefaced. Team Well+Good scoured the best natural beauty brands out there to find non-toxic alternatives to the hottest items in skin care and cosmetics right now—so you can still have a killer highlighter, matte lipstick, and bold eyeshadow, but with a much cleaner ingredients list. And that's a compromise that's highly covetable.
Read on for natural alternatives to the 10 buzziest beauty products right now.
Buzzy beauty product: Kylie Lip Kit
Clean beauty alternative: Studio 78 Paris Liquid Lipstick "Let's Get Married" ($32)
Buzzy beauty product: Pat McGrath Labs Skin Fetish 003
Clean beauty alternative: Au Naturale Cosmetics Pure Powder Highlighter
Buzzy beauty product: Marc Jacobs Divine Decadence
Clean beauty alternative: GiveScent Signature ($49)
Buzzy beauty product: Lime Crime Superfoil Eye Shadow
Clean beauty alternative: Bare Minerals Eyecolor ($15)
Buzzy beauty product: IGK Down & Out Dirty Spray
Clean beauty alternative: Josh Rosebrook Lift Hair Texture & Volume ($24)
Buzzy beauty product: Glossier Perfecting Skin Tint
Clean beauty alternative: Ilia Radiant Beauty Balm SPF 20 ($42)
Buzzy beauty product: Milk Makeup Lip + Cheek
Clean beauty alternative: Tata Harper Volumizing Lip & Cheek Tint ($36)
Buzzy beauty product: Benefit Cosmetics They're Real! Lengthening & Volumizing Mascara
Clean beauty alternative: RMS Mascara Volumizing ($28)
Buzzy beauty product: GlamGlow SuperMud Clearing Treatment
Clean beauty alternative: La Bella Figura Purifying Manuka Mask ($60)
Buzzy beauty product: Becca x Jaclyn Hill Champagne Blush Duo
Clean beauty alternative: Lily Lolo Cheek Duo ($24)
Originally published August 24, 2016; updated July 26, 2018.
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