Just like the beloved Lash Blast Volume Mascara, the new CoverGirl Lash Blast Clean ($8) promises to deliver up to 10 times more volume than your natural lashes. It aims to be smudge-proof, clump-proof, wear-proof to last you all day long. It's got the same brush as the original version, which Ginger King, a New Jersey-based cosmetic chemist, explains makes a huge impact on the application.
Shop now: CoverGirl Lash Blast Clean,$8
“The biggest factor in how a mascara goes on is the brush,” says King. “There are so many versions: tree shape brushes, spiral brushes, hollow brushes, rubber brushes, and the list goes on. The brush determines if a mascara can give ‘separation’ or ‘add more volume’ by giving more deposition of the product or by lengthening or stretching out the polymer more.”
The big difference is the formula. Lash Blast Clean omits ingredients like parabens, sulfates, talc, and mineral oil while adding ingredients like argan and marula oil. Clementina Richardson, celebrity lash expert and founder of Envious Lashes, says that argan oil is good for your lashes because it smoothes and conditions your lashes, which can help them to grow longer.
CoverGirl Lash Blast is available in four shades—pitch black, very black, black, and black brown—allowing you to pick the best color to complement your hair color, skin tone, and makeup looks.
Aiming to be more sustainable, the packaging is made from 80 percent recycled paper from well-managed forests certified by the Forest Stewardship Council. The brans is also Leaping Bunny Approved, meaning it doesn't test on animals and is cruelty-free.
You can shop the product right now on Target.com. It will be available in retailers nationwide starting in January 2021.
For the best application, makeup artist and educator Tanya Deemer says to make sure you don't have too much product on your want and to let it dry a touch before adding another coat.
“The correct application method consists of building the layers while moving back and forth between the eyes,” says Deemer. “While doing this, it’s helpful to slightly wiggle the mascara wand back and forth near the base of the lash line so you can pick up the tiny shorter lashes, as well.”
For more about clean mascara, check out this video:
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