CVS Is Keeping It Real (Literally) by Banning Retouched Images on Products
And that's not all: By the end of 2020, the pharmacy and convenience chain will also require disclaimers on all products sold in its aisles with images that have been "enhanced," USA Today reports. Until then, the brand will display "CVS Beauty Mark" watermarks on unaltered images.
"The connection between the propagation of unrealistic body images and negative health effects, especially in girls and young women, has been established." —Helena Foulkes, president of CVS Pharmacy
"The connection between the propagation of unrealistic body images and negative health effects, especially in girls and young women, has been established," said Helena Foulkes, president of CVS Pharmacy in a press release. "As a purpose-led company, we strive to do our best to assure all of the messages we are sending to our customers reflect our purpose of helping people on their path to better health."
If CVS continues rolling out health- and wellness-targeted changes, who knows? The company could become the pharmacy version of Whole Foods.
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