Exclusive: This ’80s-Inspired Fitness Platform Wants to Help You Get Physical at Home
Cueing up a workout video in your living room is a super-easy way to squeeze a sweat sesh in to an overly packed schedule (just ask Busy Philipps). Or better yet, Jane Fonda. Given that it's throwback Thursday, it seems fitting that the once leggings-and-leotard-clad actress, who was the faces of the '80s at-home fitness revolution, is the muse for a new generation of healthy gals looking to make it easy and fun to tone on demand through a new digital fitness streaming platform, Obé, (pronounced “obey”), which launches today.
According to its founders, Ashley Mills and Mark Mullett, Obé, is an acronym for “Our Body Electric." And like the neon pastel backdrop of its live studio, the workouts it's offering are lit. Think: the colorful vibes of your mom’s dance aerobics tapes meets the top trainers and workouts on the New York City fitness scene.
Like the neon pastel backdrop of its live studio, the workouts it's offering are lit.
The new digital streaming platform will offer six hours of live streaming workouts every day, broadcast from a studio set in Brooklyn, taught by notable NYC-based trainers like Project by Equinox and Studio B’s, Megan Roup. Subscribers pay $27 per month for access to exercises via the website or the Obé app. Class options range from cardio to toning to flexibility. To put that into perspective, one class with Megan Roup IRL will set you back $35.
All of the signature workout videos run 28 minutes—except for a select number of shorter "Express" ones that'll be available on demand and focus on either cardio (Sweat), strength and speed (Define), or stretching and flexibility (Flow). The workouts require either no or optional basic equipment like light handheld weights or a yoga mat.
Unlike many other digital fitness platforms out there—the full workouts won’t be available in a library and you can only access them when they’re live. And to mimic the IRL class experience even more—you can “reserve” a spot in the Obé classes online or in the app so you can add it to your calendar, like you would a class at a studio. Why? “There’s something from a psychological perspective about showing up that’s really important,” says Mills. “We’re all about showing up and the live [element] is super crucial for that. The instructors even do shoutouts during class, which makes people a little more confident about what they’re doing at home." Another Fonda-approved way to up the "you-got-this" vibes in your living room? A bodysuit.
It's becoming increasingly clear that the future of fitness is digital. Here's how you can workout with more big names at home, like Pure Barre founder Carrie Dorr and modelFit.
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