Instead of buying produce that's been hanging out in a warehouse or on a grocery store shelf for days, your haul will beeline from the farm to your belly.
Functioning as a Seamless or GrubHub for farmers' markets, WildKale is a newly launched company that connects sustainable, small, family-run farms directly to the consumer. By cutting out the middlemen retailers, farmers are able to make more money on their goods, but the advent is also good news for you: Instead of buying produce that's been hanging out in a warehouse or on a grocery store shelf for days, your haul will beeline from the farm to your belly.
"The food is going to be better, it’s going to be fresher, and we wanted to give that opportunity to everyone—all the families who want to eat better and farmers to increase their business,” Ana Jakimovska, WildKale founder, told Fast Company.
So, how does it work? The online platform has a virtual farmstand where you can select your order and then receive almost immediately through overnight delivery. And, there's no subscribing: You can shop à la carte from farms within a 300-mile radius to your home.
Right now, the service is available in New York, New Jersey, Pennsylvania, Massachusetts, and Connecticut, with a $30 order minimum (which carries a $6 flat-rate shipping fee).
Not to worry, veggie-heads outside the delivery range: Even though WildKale is only available in the Northeast at the moment, the company already has claims it plans to expand.
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