Casino waitresses at The Cosmopolitan of Las Vegas may soon start getting requests for coconut water from sweaty fitness enthusiasts stopping to try their luck at a few slots.
Today, the hotel officially launched a partnership with boutique fitness curator Fitist that will bring top brands like SLT, Barry's Bootcamp, and Tracy Anderson in to offer classes to guests and locals through March 1.
Fitist co-founder Neda Talebian Funk says The Cosmopolitan approached them about the partnership after they heard about the workout collective concept they'd debuted over the summer in the Hamptons (and which they're working to bring to New York eventually).
"The Cosmopolitan really wanted to put their best foot forward in fitness, but didn’t want to bring in just one studio or concept," Funk says. "They liked the idea of bringing in some of the best partners from both coasts."
SLT kicks off classes today (yes, they trucked in Megaformers!), followed by 305 Fitness, an adapted version of Barry's Bootcamp (sans treadmills), Tracy Anderson, Yoga for Bad People, and then Hollywood Hino. Prices of classes will vary by studio, with some handling booking on their own platforms, and Fitist handling it for others.
Unlike at the summer collective, however, the brands won't share the space to offer a variety of classes each day. Instead, each will take it over for a limited time, ranging from a few days to about two weeks.
"It's a great way to start testing this idea of having the collective pop-up in different locations around the country," Funk says. (And maybe to also test whether endorphins increase gambling?) —Lisa Elaine Held
For more information, visit www.cosmopolitanlasvegas.com
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