Celebs are backing Brandless, which carries *healthy* products for $3

When a brand commits to making healthy eating and clean beauty financially accessible, pretty much everyone (myself included), signs on as a fan. At Brandless, all items are just $3—organic oats and quinoa chips included. The company is in major expansion mode now, with a slew of celebrities jumping on the affordable bandwagon.

Brandless announced today in a press release that it enlisted 22 celebrities, athletes, and A-list investors to help build the brand through investment partnerships. Among them: NBA player Steph Curry, CEO of Weight Watchers Mindy Grossman, and cookbook author and philanthropist Jessica Seinfeld.

“It’s supporting profit and purpose coming together to do something much bigger than any product or company: to give everyone access to better.” —Mindy Grossman, Weight Watchers CEO

The development of big names supporting a burgeoning one is reminiscent of the trend of massive corporations buying and investing in indie health companies. And this wide support of Brandless is even more evidence that the accessibility of healthy food and drink options is increasingly important. “It’s supporting profit and purpose coming together to do something much bigger than any product or company: to give everyone access to better,” Grossman said in the press release.

Seinfeld feels similarly. “These quality products are the healthier and organic foods I want for my family, but now Brandless is making them accessible to the many instead of the few,” she said. 

Let’s hope infamously pricey avocado products are coming down the Brandless pipeline next.

Celebrities are investing in other healthy ventures, too: Drake in matcha and Karlie Kloss in coconut-oil-based skin care.