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A sweet new Williamsburg shop for natural beauty products

Williamsburg's Wythe Hotel has a new pop-up shop—and it may feature the borough's best selection of high-end natural beauty products to date.
(Photo: Caron Callahan)
(Photo: Caron Callahan)


Natural beauties take note: Williamsburg’s Wythe Hotel has a new pop-up shop, Caron Callahan at Wythe Hotel, and it may feature the borough’s best selection of high-end natural beauty products to date.

The travel-minded shop, which will be open through December, sells Callahan’s own women’s wear designs, fashion picks for men, baby items, art books, and more. But Callahan tapped natural beauty expert and makeup artist Jessa Blades to curate the beauty aisle.

The result is a skin-care and herbal remedy selection that includes lots of Brooklyn’s own handcrafted products, like S.W. Basic’s lip balms and Soapwalla’s cream deodorant, and Manhattan-based Kahina Giving Beauty. Plus, top out-of-town brands like  One Love Organics and Province Apothecary. You can also get a sneak peek at Blades’ own skin-care and tea line, which will officially launch in November (more on that later).

With this on top of the neighborhood’s recent explosion of boutique fitness studios and juice bars, residents are going to be looking better than ever in their skinny jeans. —Lisa Elaine Held

Wythe Hotel, 80 Wythe Ave., Williamsburg, Brooklyn,