Cobble Hill’s Shen Beauty, a beauty boutique known for its curated selection of cool, up-and-coming brands (many of which are natural), introduced express facials to their menu of services this week.
The newly minted Shen Petite Facials range from $65 (30 minutes) to $85 (45 minutes), and are meant to appeal to busy women and its devoted clientele of young and trendy BK moms.
“Once I had my son, it suddenly became less feasible to get to Manhattan,” Shen co-owner Jessica Richards says. “I realized I was going in every time I wanted to get my brows done or for a facial. Busy women [based in Brooklyn] don’t really have time to do an hour-long or 90-minute facial on top of the time it takes going into the city.”
Conveniently for Richards, Shen had an under-used corner in the store that she and co-owner Jules Stringer recently put into beauty service as a brow bar, with brow shaping ($30), eyebrow tints ($22), and eyelash tints ($28).
Their brow maven, Carrie Lindsey, is also Shen’s facialist, and for the new skin-care services she pulls from the vast range of products stocked in the store to use those that suit your skin.
Because these facials are “for the person who doesn’t want to be disgusting after,” Richards wryly says about the state of post-extracted skin, Shen’s in-store makeup artist, Jill Freeman, will do a 15-minute application. (The facial-makeup combo is called Glow and Go and costs $120.) So you can head to dinner at Seersucker, none the wiser that you slipped in a pore-cleansing sesh.
And next up, Richards plans to offer pregnancy-safe facials, and she says she’d love to figure out a way to offer organic body waxing by summer. We’re thinking her Brooklyn clients would appreciate cutting out their Manhattan commute for that service, too. —Jamie McKillop
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