You May Also Like

friendships goals

7 friends (total!) is all it takes for a happy life

traumatic brain injury

I suffered from 2 traumatic brain injuries—but it took 13 years to get a diagnosis

how to be more productive

Make the most out of your day with a “won’t do” list—Twitter’s CEO swears by it

horoscope full moon

With a Venus-ruled full moon this week, get ready for a wild ride

Ways to relax without a sound bath

If sound baths don’t relax you at all (*raises hand slowly*), try 3 other ways to unwind

Self-lubricating condom effectiveness? High, if people use it

Meet the self-lubricating condom that promotes sexual health and peak friskiness

CVS’ healthy makeover could mean big things for the wellness world


Thumbnail for CVS’ healthy makeover could mean big things for the wellness world
Pin It
Photos: CVS

Just how health-conscious is your average drugstore?

When you’re waiting in line, staring at a checkout counter lined with boxes of M&Ms and Marlboros, it’s easy to question their commitment to your well-being.

But thanks to CVS, that might be changing.

It started two years ago, when the megachain stopped selling cigarettes. The nicotine nix made waves (especially considering that most drugstores still prominently display their packs of Newports), but it was actually just the beginning of their Clueless-style healthy makeover: This spring CVS rolled out a new flagship line of wellness products (2,500 in all), under the moniker CVS Health, and in late June announced that they’d be upping their better-for-you snack offerings and swapping out 25 percent of candy by registers for grab-and-go options from Kind, Justin’s, Vega, and more.

cvs-gets-healthy-2

“After ending tobacco sales in 2014, expanding our focus around health and beauty was the next natural step in the evolution of the CVS Pharmacy retail business,” says Cia Tucci, vice president of store brands and quality assurance for CVS. “Our wellness-focused approach is driven by making it easier and more convenient for our customers to access the products they need to help them feel their best.”

CVS Health Manuka Honey BandagesThat translates into some seriously cool innovations. Think manuka honey adhesive pads, single-serve cold and flu medicine that you can pop into your Keurig for sippable relief (coming later this year), and 13 different types of super-trendy gummy vitamins for adults (including a probiotic option), all under the CVS Health umbrella. From Gold Emblem, the drugstore’s in-house food brand, you’ll find organic coconut water, almond butter, and even what they’re calling “organic functional teas” targeting sleep and stress.

Sure, you’ll still see bags of Doritos and bottles of Cetaphil—but they’re now surrounded by better alternatives. “Each customer’s wellness routine is different and unique, but one common thread is their desire to find high quality, easy-to-use products they can rely on,” notes Tucci.

Considering the company estimates that 76 percent of Americans live within a five-mile radius of a CVS Pharmacy, it could prove to be more impactful than any holistic-minded smoothie bar or apothecary could ever be.

Debating which nutrition bar to grab? Here’s our definitive guide to the healthiest options. And if you really can’t find a CVS near you, here’s how to use the herbs you’ve already got at home to help you with headaches, cramps, and more.

Loading More Posts...

You May Also Like

yale happiness class

How to take Yale’s ultra-popular ‘The Science of Well-Being’ course online for zero dollars

how to be more productive

Make the most out of your day with a “won’t do” list—Twitter’s CEO swears by it

Self-lubricating condom effectiveness? High, if people use it

Meet the self-lubricating condom that promotes sexual health and peak friskiness

traumatic brain injury

I suffered from 2 traumatic brain injuries—but it took 13 years to get a diagnosis

horoscope full moon

With a Venus-ruled full moon this week, get ready for a wild ride

Ways to relax without a sound bath

If sound baths don’t relax you at all (*raises hand slowly*), try 3 other ways to unwind