You May Also Like

The plant giant hogweed burns skin severely

Watch out, plant ladies and hikers: This weed causes severe burns upon contact

gemstones and skincare

If you like jade rolling, you’ll love using these gemstones in your skin care

new mom meditation

This 10-minute meditation for new moms can help *anyone* relax

best shimmer body oils

8 shimmering body oils that will fake a tropical vacation—no PTO necessary

The ultimate summer self-care day

Your guide to the ultimate summer self-care day

Tiffany's Graduation Gift Guide

9 invaluable gifts for recent grads (that they’ll *actually* like)

J.Crew and L’Occitane: A mismatched marriage?


Old-timey L'Occitane de Provence will stock its Shea Butter Hand Cream in 200-plus J.Crew stores this holiday season. What's perky J.Crew getting out of it?
J. Crew coat
L'Occitane's hand cream seems like an unlikely match for J.Crew

In a move that mimics Anthropologie,  J.Crew will be peddling L’Occitane en Provence Shea Butter Hand Cream at 214 of their stores, offering another way—besides their cute knit mittens—to protect your palms from New York City’s arctic chill.

It’s a surprising partnership given J.Crew’s hard-won hip-yet-preppy rebranding of late and L’Occitane’s perennially fuddy-duddy reputation.

Starting this month in NYC stores, L’Occitane’s plant-based products, will be featured at store check-out.

We wonder why J. Crew didn’t shake hands with a beauty company with cool factor—like Aesop, REN, or Naturopathica. These brands have cool apothecary packaging and indie cred that would naturally appeal to men and women.

It looks like L’Occitane is totally the winner in this partnership, which extends to the J.Crew catalog and website on December 1.

Loading More Posts...

You May Also Like

Dr. Frank Lipman is my dad

What it’s like to grow up with a famous holistic medicine pioneer for your dad

best shimmer body oils

8 shimmering body oils that will fake a tropical vacation—no PTO necessary

Tiffany's Graduation Gift Guide

9 invaluable gifts for recent grads (that they’ll *actually* like)

sia cooper of diary of a fit mommy

I’m a famously fit mom—and was shamed for it

Clean at Sephora beauty

Sephora is defining clean beauty—and here’s how your skin can benefit

humidifier anti-aging benefits

Is this simple device the secret to youthful skin?