By Hannah Brooks Olsen for Blisstree.com
And while most of us just try to do the best we can to be eco-friendly by compulsively reading labels, some people (read: celebrities) have the means to do something about it…like Jessica Alba, who recently started The Honest Company, a non-toxic, natural line of diapers, baby gear, and cleaning supplies.
Still relatively new, the company is using the combined star-power of both Alba and co-founder Christopher Gavigan, who is an author, parent, and eco-friendly guy himself, and who happens to be married to actor Jessica Capshaw, of Grey’s Anatomy fame. But it’s more than just a sham company being repped by a few famous people–it’s a reaction to the fact that consumers feel like they can’t trust what’s on the shelves (because, often, they can’t). But why would a busy working actor and parent take on something as arduous as starting a company? Because, Alba says, it was just that important.
“We had to make it easier for parents to buy safe products for their families,” Alba says on their site.
I was interested in the idea of the company–a lot of people (myself included) complain about poor labeling and unsafe products, but rarely do anything like, say, start a business–and why non-toxic, “clean” products are so important (and in demand), so I reached out to The Honest Company for some more information. Co-founder Gavigan was kind enough to answer some of my questions about the company, and about why going eco-friendly is so important, particularly for parents.
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