You May Also Like

Walmart has an affordable wellness section

Walmart is secretly the foolproof place to buy your self-care staples for under $15

New study says depression is linked to dementia

Depression may be an indicator of cognitive decline later in life, a study claims

Well+Good - 6 rules for living your best (and healthiest) life, according to Emma Watson

6 rules for living your best (and healthiest) life, according to Emma Watson

Transgender brains mirror their desired gender

People’s brains mirror the gender they identify with—not their biological sex, a study finds

Well+Good - The one supplement you should take every day, according to a neuroscientist

The one supplement you should take every day, according to a neuroscientist

How to massage your breasts for better health

Why you should be massaging your breasts on the reg

My Five Beauty Obsessions: Kena Paranjape and Jen Lee Koss


The founders of Brika, a curated shopping website full of indie brands, share the products that give their medicine cabinet "shelf appeal."
Brika shopping website for indie goods
Brika founders Jen Lee Koss and Kena Paranjape launched their curated shopping site in late 2012. (Photo: Brika)

Jen Lee Koss and Kena Paranjape are the two (gorgeous!) minds behind Brika, a shopping website full of cool, small brands you’ve never heard of.

The Toronto-based duo uncover indie artisans and designers—from jewelery makers, small-batch natural beauty purveyors, home decor artists, etc.—and curate pieces for their small-vendor, Etsy-like site.

“Both Jen and I have merchandising and marketing backgrounds,” says Paranjape, along with MBAs from University of Toronto and Harvard. “We’d marvel at the high quality products of artisans and designers out there, but what we found was that they were great at creating but not connecting with customers.” And so, Brika was born.

As part of their curatorial mission, “the makers either apply or are invited. We’re looking for uniqueness. Something that’s a modern, beautiful, high quality product,” Paranjape says.

That goes for the beauty products that they stock as well, which as are natural and organic as possible—with serious “shelf appeal.” Here’s what the bright and lovely duo is decorating their shelves and skin with now. —Jamie McKillop

Paranjape’s Picks

Ilia Beauty Lipstick1. Ilia Beauty Lipstick ($24) I don’t wear a ton of lipstick. I read somewhere that women inadvertently eat tons of their lipstick, and I became hyper aware of how many chemicals are in there, including lead. Ilia is the first natural lipstick I fell in love with because the colors are so great. Everything is gorgeous, high pigment, and so on trend. So I don’t worry about eating it, ha!

2. Kaia Bamboo Facial Cleansing Cloths ($16) These facial wipes are unbelievable. They remove every lick of makeup, and they’re so soothing and soft. I’ve used lot of different kinds of wipes over the years, and these feel like they’re nourishing your skin. Plus, they’re biodegradable and all-natural.

Ripeshop3. Ripeshop Lip Balm and Scrub ($27) The founder of Ripeshop was actually looking for citrus-based body wash and couldn’t find any she liked. Her parents own a citrus farm, and that’s how she began her own beauty line. Her lip products are made with ingredients like shea butter and coconut oil. The coffee lip balm is so delicious, it even makes me drink less coffee.

Lee Koss’ Picks

img1. Mrs. Meyers Clean Day Hand Soap ($4) I’ve never washed my hands as much as I have since I’ve had my two little kids—Aksel, 3, and Annabelle, 2. This is a soap we all love in the Koss household.

2. Neal’s Yard Remedies Melissa Hand Cream ($20) I used to live in England for almost five years, and one of my favorite places to go on the weekends was Borough Market. In the market was a Neal’s Yard store, and that’s where I found this lovely hand cream. It reminds me of of my time in the UK.

Lovefresh Pear3. Lovefresh Pear Body Butter ($24) I was newly introduced to this body butter when it was featured on our site. I love the scent of pear, and I slather this on everyday.

For more information, visit www.brika.com

Loading More Posts...

You May Also Like

Health advice from food experts

The biggest piece of advice 3 influential foodies say is most important for health

Well+Good - 6 rules for living your best (and healthiest) life, according to Emma Watson

6 rules for living your best (and healthiest) life, according to Emma Watson

Horoscope this week for full moon focus

Full-moon fever? This month, it’s more like full-moon focus—here’s why

How to massage your breasts for better health

Why you should be massaging your breasts on the reg

New study says depression is linked to dementia

Depression may be an indicator of cognitive decline later in life, a study claims

Irish women going #HomeToVote on abortion

Meet the women’s health heroes who are flying home for Ireland’s landmark vote