Good American’s Neon Collection Features Retro Active and Swimwear You’ll Want ASAP

Good American/Well+Good Creative
How exactly humans discovered fire is a hotly contested debate that archeologists are still scrapping over to this day. But if we know one thing for certain, it’s that after humans saw fire, we became enamored by color. Bright and exciting, electric, and full of life—no color palette sends off explosions of serotonin in our brains more than neon.

That’s why we’re all over Good American’s newest collection of neon activewear and swimwear. If there’s anything that can lure us to hit the gym or the beach this #ShotGirlSummer, it’s a gorgeous human glow-stick moment.


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A post shared by Khloé Kardashian (@khloekardashian)

Good American’s Neon Collection dropped July 15, bidding you to “highlight your assets” with lemon lime, hot coral, and hot pink. Designed with mixing-and-matching in mind, each piece in the Neon Collection can be seamlessly paired with its color match or with one of the other two colors in the line. Whether you go with hot coral and hot coral, and or lemon lime with hot pink, it's a choose-your-own-adventure situation.

The collection is influenced by Khloé Kardashian's personal style (followers know the reality star and Good American co-founder is no stranger to colors that pop—remember her "Purple Eater" bikini?), and this feels like the brand's most playful release to date. The swimwear consists of a '90s-inspired one piece suit, a triangle string bikini top and bottom, a bandeau bikini top with a cheeky bottom, and a butt and hip-covering sarong. If your swimwear drawer is at capacity, there's also activewear: a seamless chunky rib bra, as well as seamless chunky rib leggings to match.


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A post shared by Khloé Kardashian (@khloekardashian)

It's available today in a wide range of sizes (XS to 5XL). Size inclusivity has been a huge priority for Good American since its inception as a body positive denim brand in 2016—and it's particularly important when it comes to swimwear and activewear, as both these apparels have been historically exclusionary of diverse body types.

Good American’s neon collection, with its vibrant and unapologetic colors, allows everyone to be the boldest version of themselves this summer. We stan.

Shop our favorite neon pieces from the collection

Seamless Chunky Rib Bra — $45.00

The Seamless Chunky Rib Bra is absolute fire. Made from innovative workout fabric consisting of nylon and elastane, this bra has adjustable straps and removable bra pads for optimal customization.

Seamless Chunky Rib Leggings — $69.00

We want these Seamless Chunky Rib Leggings and we want them in every color. Made from breathable cotton for flexibility in the gym, these leggings have a super high waist for support and seamless sides, making them comfy AF.

Tiny Ties Triangle — $49.00

You literally can’t go wrong with a classic triangle bikini and this one is gorgeous in hot coral. Designed with minimal coverage, the Tiny Ties Triangle has (you guessed it) super small ties.

Better Cheeky Bottom — $39.00

We love the hot coral so much we had to include it twice. These bottoms are cut perfectly at the waist, giving them a sexy but functional appeal. The Better Cheeky Bottom is definitely the move if you’re planning a more active day at the beach or pool.

'90s Suit — $89.00

It’s the ’90s-inspired suit of our dreams. We love the itty bitty straps and the straight neckline. This, too, is cut perfectly at the waist. The lemon lime is giving joy, warmth and happiness—everything we needed it to give this summer.

Leg Daze Sarong — $49.00

Give us this sarong or give us death. The hot pink sarong, in particular, looks gorgeous paired with every suit and color in the line, especially our good friend, the hot coral triangle bikini.

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