Is your insurance company about to pay you to be healthy?

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Living la vida healthy has too many obvious benefits to count, and now one insurance company is upping the healthy ante with a financial incentive.

Starting this week, John Hancock insurance policy holders will get discounts on healthy food, and will receive cash back at select grocery stores if they shop smart (meaning they stock up on kale and quinoa in lieu of cupcakes and candy), USA Today reports. And they’re not just talking a few bucks here and there if you opt for a salad from time to time—it’s more along the lines of 25 percent off foods designated as healthy at Walmart, or cash back at 70 other grocery store chains (up to $50 a month, or $600 a year).

Policyholders can also earn points (frequent flier-style) for buying healthier foods. The more points you rack up, the more you’ll get knocked off your annual premium.

“It’s designed to recognize that nutrition, and particularly nutrition combined with exercise, is really the best recipe for living a long and healthy life,” John Hancock Insurance president Michael Doughty told USA Today. “If we can play a role in helping our customers in doing that, it’s going to be good for them and good for us as a company.”

It pays to eat those fruits and veggies—literally.

What to put on your healthy grocery list? Here’s some healthy inspiration: high-fiber recipes for breakfast, lunch, and dinner, and a reason to throw some Brussels sprouts in the basket.


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