You May Also Like

Best vegan ice cream NYC

Find sweet relief from the NYC heat by treating yourself to the city’s top vegan ice cream

Target home decor now includes Society6 prints

Perk up your walls with healthy prints from Target’s new Society6 collab

intermittent fasting mood

This is how intermittent fasting can affect your mood

New best fitting bra changes size as you do

Get ready to buy a magic bra that can shift up to two sizes as you fluctuate

There’s a life-lengthening reason *not* to talk to your parents like they’re children

There’s a life-lengthening reason *not* to talk to your parents like they’re children

ClassPass Getaways offers mini wellness vacays

ClassPass’ latest offering lets you get some R & R on a mini wellness vacay

Proof that even your drinking habit is getting healthier


Thumbnail for Proof that even your drinking habit is getting healthier
Pin It
Photo: Leeroy/Stocksnap

Forget the Beer Mile. For millennials, it’s all about Pilates and Pinot.

According to the latest report on the U.S. wine market from the Wine Market Council, the now fully legal (as of January) millennial generation is having a major impact on the world of vino.

Last year alone, the 79 million millennials (between ages 21 and 38) consumed 159.6 million cases of wine, Wine Spectator reports. Not only is that more than any other generation, it’s 42 percent of all the wine consumed in the country.

Millennials are drinking 42 percent of all the wine consumed in the U.S.

They’re also willing to spend more: The Wine Market Council found that 17 percent of all millennial wine drinkers bought a bottle costing more than $20 in the past month (compared to just 10 percent of all drinkers and 5 percent of Baby Boomers). And unsurprisingly, when this generation drinks wine, they like to talk about it: 50 percent do it on Facebook, and more than a third use Instagram, Twitter, and YouTube for wine-sharing purposes.

What could be behind the sudden wine obsession? As we reported yesterday, millennials are actually a work-hard, play-hard pack (ignore the stereotypes). As healthy lifestyles continue to take prominence over booze-fests and chugging competitions, we’d like to think that young people are more likely to grab a bottle of antioxidant-packed Merlot than Miller Lite. (Why go for gluten-heavy beer and hangover-guaranteed liquor when you can sip organic wine?)

And just as it’s now a point of pride to share your workout allegiance with the world (as the sold-out SoulCycle x Target collab proved yet again), the influential generation considers drinking vino a badge of honor.

“Wine drinkers are beginning to sort themselves out,” John Gillespie, president of the Wine Market Council, said at his presentation of the council’s findings, according to Wine Spectator. “It’s the self-identification of, ‘Yeah, I’m a wine person.'”

Pass the #Prosecco, please!

Defaulting to healthier-sounding wine doesn’t necessarily guarantee you’re making the healthy choice, though. Brush up on these organic wine facts and myths before uncorking a bottle. 

 

Loading More Posts...

You May Also Like

Woo-woo wellness medspas: Facials and crystals

Your meditation sesh now comes with a side of Botox

intermittent fasting mood

This is how intermittent fasting can affect your mood

Makeup stores near me: Go here while traveling

Didn’t pack your makeup bag? These are the best beauty stores around the world, according to Reddit

avocado honey face mask

Your beloved avocado is just as potent in this 2-ingredient face mask as it is delish

ClassPass Getaways offers mini wellness vacays

ClassPass’ latest offering lets you get some R & R on a mini wellness vacay

What does organic mean in food? It depends

The key distinction between “made with organic” and “organic” food labels you *really* need to know