This January, we’re promoting honesty and transparency in wellness with our#iamwellandgood initiative. Instead of making epic resolutions, we’re inspired by the sweaty, messy, imperfect ways real people (like us!) live healthy, unfiltered lives on a daily basis. To celebrate, we asked incredible experts to share their super honest #iamwellandgood moments via Instagram takeovers all month long.
Meet Adina Grigore, if you haven’t yet had the pleasure. Fed up with expensive beauty products that did nothing but harm her skin, she started making super simple skin-care products in her Brooklyn kitchen. They were so effective that she turned her project into S.W. Basics, an all-natural line that now has a cult following and is sold at (ahem) Target.
And while the life of a beauty guru may sound like a glamorous, flawless-skin existence, Grigore is unceasingly down-to-earth and truly works her butt off, putting in long hours to help others solve their skin-care woes via a healthy lifestyle, an approach she outlined in her recent book, Skin Cleanse.
We asked Grigore to share with us unfiltered moments from her jam-packed days—makeshift gym and all. Click through to see all of the #iamwellandgood snapshots from her @wellandgoodnyc Instagram takeover.
(Photos: Adina Grigore)