What the 350 readers at our LA Natural Beauty event are buzzing about

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Well+Good’s founders Melisse Gelula and Alexia Brue recently packed their favorite white sneakers and travel-size cleansing oils and set off to Los Angeles to host Natural Beauty: Now and Next at Wanderlust Hollywood, an event on one of our favorite topics ever.

Approximately 350 Well+Good readers in LA turned out to take part in the growing natural beauty scene on March 14, and to hear from the industry’s glamorously intelligent innovators.

Why is natural beauty important to Well+Good? Like the massive healthy food movement that’s been changing the way the country shops, eats, and reads food labels, we believe that the next big health movement in the United States is going to be about natural beauty. And so do our panelists.

We tapped some of the most brilliant natural beauty minds to uncover what everyone’s talking about—or will be—during a super fun and informative night, where we mingled with wellness influencers, sipped Moon Juice, learned a ton from our expert panel, and fangirled over our non-toxic beauty-filled swag bags.

Scroll down to see our experts, Well+Good guests, and the most exciting natural beauty trends to look forward to.

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The Greatest Place at Wanderlust hosted the 350 readers for the Well+Good panel of natural beauty pros, including Well+Good co-founder and natural beauty expert Melisse Gelula.



Alexis Wolfer (at left), founder of The Beauty Bean and author of two books on beauty, spoke to the rise of the DIY beauty movement as “the ultimate in quality control.”

And Amanda Chantal Bacon of Moon Juice, who has a culinary background, noted how we’re now seeing parallels in the rising interest of clean beauty products, like we did when eating healthy food started to become popular.



James Walker, co-founder of eco-chic makeup brand W3LL PEOPLE, gave us a sneak peek into the future, dishing about the innovation of broccoli seed extract (yup, broccoli) as a totally non-toxic substitute for dimethicone, which gives products like foundations that super appealing “slip” texture.

Sarah Gibson Tuttle of Olive + June salons spoke passionately about last year’s New York Times article on nail salon health risks and how long-lasting acrylic nails—and their airborne chemicals—should be banned for the sake of workers, since they’re exposed all day long to the fumes (which are linked to everything from nosebleeds and migraines to miscarriages, she said). “Anyone who can invent a natural replacement can revolutionize the industry.”

It’s such a weird concept that products have be toxic to work. Most ingredients that are toxic have nothing to do with effectiveness.

Blair Lawson, head of beauty at goop, dismissed the myth that natural beauty products don’t work as well: “Consumers often feel the toxic ingredients are the effective ingredients. It’s such a weird concept that products have be toxic to work. Most ingredients that are toxic have nothing to do with effectiveness: They address the texture, or emulsify, or are involved in preservation—they’re all the other stuff in your products [that you don’t need].” Products don’t need to hurt you to help your skin, she added.



The amazing gift bag worth more than $300 featured products from Drunk Elephant, Pacifica, W3LL PEOPLE, Davines, Ursa Major, Skin Owl, Fig & Yarrow, Dessert Essence, Captain Blankenship, and Moon Juice, plus passes to The Den Meditation, Platinum Pilates, and Wanderlust Hollywood.



Danielle Karuna, the yogi-founder of Provita Living, chats with guests.


Therapeutic skin coach Hayley Roy and wellness maven Tara Curran (left). At right, Noa Ries of Vie Active and Lauren Kleban Tomich of LekFit.



Caroline Gogolak, co-founder of Carbon38, with Well+Good co-founder Alexia Brue.



These beauty mavens flaunt their fave swag bag products.



The panelists and hosts: Sarah Gibson Tuttle, Alexis Wolfer, Blair Larson, Melisse Gelula, Amanda Chantal Bacon, James Walker, and Alexia Brue.


Want to bone up on your natural beauty know-how? Here’s how to become a better beauty label reader, and learn about the best-selling cleanser that most people mistakenly think is good for their skin.


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