You May Also Like

Turmeric’s not the only spice to use for clear skin, according to this TV star

4 plant-based ingredients with crazy skin-care benefits (that you don’t already know about)

This major drugstore is going to make natural beauty more accessible than ever

The facial treatment you should do once a week, according to the pros

The genius anti-inflammatory bath ingredient Madonna swears by

The one thing Zosia Mamet’s been doing since she was a teen for clear skin

Why everyone’s loving Nike women’s new curvy model

paloma elsesser nike women Pin It
Photo: [email protected]

When you think of Nike, you most likely picture impossibly fit, toned-beyond-belief professional athletes decked out in the swoosh—because that’s who’s usually modeling for them (think Serena Williams or Skylar Diggins).

Well, now that is changing, thanks to the new face of their sports bra: Paloma Elsesser. You may know her already from Instagram (where she has a not-so-modest 48,000 followers and counting) or, if you’re in New York City, perhaps you’ve seen her at the Nike Women’s Brahaus pop-up at Bandier.

But even if you’re not familiar with the model, you’re about to be—she’s shaking up what you’re used to seeing on Nike’s ads and social media.

The best part? Nike didn’t explicitly dub Elsesser “plus size” or “curvy” or draw any attention to her body type. In the campaign, the brand is just framing the bras as technically advanced and helpful to women who notoriously have problems with ill-fitting sports bras.

So as Nike integrates Elsesser as a spokeswoman alongside professional athletes, people are taking notice.

One person commented on Nike’s Instagram: “Love this! I applaud you for having larger sizes and for displaying this model just like all the others.” Another said, “Happy to see a full-figured woman in your ads,” and another lauded them by saying, “Way to go for representing body diversity without labeling it ‘plus-sized’!”

“Timing was in my favor ’cause the internet acted as a catalyst for the fashion industry to change and be more open ’cause people demanded it,” Elsesser tells Business Insider.

This powerful move also stays true to Nike co-founder Bill Bowerman’s philosophy: “If you have a body, you are an athlete.”

We’ve already seen the stereotypical yoga body change—so consider this one more step on the way to body image sanity for women everywhere who are lacing up sneakers and getting their sweat on.

Speaking of sports bras—how often should you really be washing your activewear? We have answers. And always be sure to have good gym etiquette (AKA don’t be one of these people).