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The 5 lipsticks that look good on everyone


kosas electra Pin It
Photo: Nikisha
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The quest for that perfect lipstick sometimes feels like a life-long challenge that involves lots of arm swatches, blotted tissues, and nights when you go out wearing what you thought was your red but in that lighting completely washes out your complexion (sound familiar?).

That’s why we tapped some super-opinionated, lipstick-loving beauty influencers to test out dozens of shades—from the top natural beauty brands, of course—to see which are truly the most flattering, for every skin color.

After trying on almost 30 different shades (from Burt’s Bees to Juice Beauty), we asked each makeup-obsessed tester to pick their favorite in every color category (nude, orange, etc.), then combed through their selections to see which tubes were the most popular.

So whether you’re in the mood for a fire-engine red or a rose quartz pink, these are the enviable Holy Grail lipsticks that’ll look amazing on you, your BFF, and your BFF’s mom (seriously).

Keep reading to see the chicest, most universally flattering shades, divided by color.

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axiology
Photo: Lilly Wallace

The most flattering orange lipstick: Elusive by Axiology ($28)

Why beauty influencers love it: “This is a burnt orange-red that is deeper than your typical terra cotta and more vibrant than the average chestnut brown. It’s a creamy formula with a matte finish that’s very flattering, highly pigmented, and still extremely comfortable.” —Lilly Wallace, @GenuineGlow

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100% Pure lipstick
Photo: Britanie Faith

The most flattering pink lipstick: Marrakesh by 100% Pure ($29)

Why beauty influencers love it: “This is the perfect fuchsia semi-matte long-wearing lipstick! The natural lip color is formulated with healthy fruit pigments, and a rich blend of nourishing cocoa butter, shea butter, and vitamin E. I love how moisturizing it is while having such an intensely rich color—and it smells like fruit!” —Britanie Faith, @BeautyByBritanie

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kosas electra
Photo: Nikisha

The most flattering red lipstick: Electra by Kosas ($24)

Why beauty influencers love it: “This is the perfect shade of berry red with cool undertones. It’s fun and sexy!” —Nikisha Brunson, @UrbanBushBabes

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Photo: Lara
Photo: Lara

The most flattering nude lipstick: Allure by Nu Evolution ($30)

Why beauty influencers love it: “Simply put, it’s the perfect nude! And one of the first that doesn’t make me look like a corpse.” —Lara Eurdolian, @PrettyConnected

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Photo: Cynthia
Photo: Cynthia

The most flattering dark lipstick: Orchid Ocean by Burt’s Bees ($9)

Why beauty influencers love it: “This dark plum lipstick slickly glides on and is very pigmented. I only needed two swipes for a full effect. It’s the glossier, more vampy, nighttime, older sister to my favorite deep red.” —Cynthia, @SimplyCyn

In the mood for a dramatic eye? These are the 10 best natural mascaras—period. And while you’re stocking up, check out the 9 beauty tools insiders can’t live without.