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The superhero of beauty subscription boxes

SpaHeroes wants to be your skin-care-buying Superman, by tapping a mighty team of spa experts to evaluate your natural beauty products before you buy them.
Spa heroes beauty subscription
(Photos: Spa Heroes)

Imagine if a team of spa directors, founders, and owners evaluated the beauty products you wanted to buy. Really testing them to see how well they worked and scrutinizing the ingredients for potential toxicity—giving them a wellness seal of approval before shipping the goods to your front door?

Well, that’s what a new, monthly beauty subscription called Spa Heroes does.

Jeannie Jarnot, the founder of Spa Heroes, was inspired to create it after nine years as the super-respected spa director at The Carneros Inn, where she tried thousands of products and developed a natural beauty palate of a sommelier. “What I found was that women were coming in confused and overwhelmed. They had a lot of products they were trying, and trying to figure out what they liked wasn’t easy,” she says.

Jeannie Jarnot (Photo: Spa Heroes)

So, with a subscription to Spa Heroes ($39 per month), you’re getting one full-size product per month that’s been vetted by spa professionals, she explains, and avoids a list of ingredient “villains.” Each natural beauty product has a retail value of at least $50 to $100, like Red Flower Arctic Berry Cloud Milk Cream and SumBody Truth Serum. The full-size bottles and jars come wrapped in little, red superhero masks (adding to their heroic appeal).

Right now Jarnot is working with 27 heroes, or experts, some of whom include the directors of the spas at Ojai Valley Inn & Spa in California and the Montage Deer Valley in Park City, Utah. The pros who evaluate products for their results-oriented, high-end facials, so the logic goes, are better equipped than most beauty store employees to determine what’s a fit for your natural beauty cabinet.

And unlike subscription beauty boxes where there’s often a mix of samples each month, decisive Jarnot wants to help simplify your skin-care routine—and introduce you to great, natural picks. “We’re trying to help women use fewer products, so that they can enjoy [the experience] more,” she says.

Because the last thing you need at 6:00 a.m. before heading to spin class is to second guess the ingredients in your moisturizer. —Molly Gallagher

For more information, visit

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