Exclusive: *This* Cult-Fave Facial Shop Is Opening Its Doors in Los Angeles

Good news, West Coasters: Heyday, New York City's rapidly growing facial shop—known for its quick, easy, and affordable skin services—is opening its doors in Los Angeles. The luxe yet approachable (and totally clean, might I add) skin-care destination first opened in the Flatiron neighborhood of New York in 2015, and since then it's grown to an impressive five spas in the Big Apple—with the Cali locale on the way.

Nestled in a healthy mecca near the Grove and Erewhon, Heyday LA is in a prime locale for those looking for facials using better-for-you ingredients. "LA is a large and important market where, like New York, people want to look after themselves and have great skin," says Adam Ross, founder of Heyday. "We're looking to replicate what we have successfully done in New York, which is to become the leading skin-care brand that focuses on facials."

The same customized facials will be offered: 30 minutes for $65, 50 minutes for $95, and 75 minutes for $140 with the option to add things like phototherapy and microdermabrasion. In typical West Coast fashion, there's also an outdoor patio for pre- and post-facial relaxation. "The space itself reflects more of a minimal industrial look and feel," says Michael Pollak, co-founder and chief brand officer. "It'll be fresh, modern, and importantly understated and unintimidating, so we’re excited to bring a Californian look and feel to life."  New York-minute facials in a beachy city? Sounds like a perfect skin-care match.

Heyday, 7228 Beverly Blvd, Los Angeles, CA, 90036.

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