There are two camps when it comes to facial cleansing: the hard scrubbers and the gentle washers. Scrubbers are all about applying pressure so that the face is nice and red after its wash (er: workout), while the more gentle washers use a soft touch when massaging in the cleanser. Whichever one you are, chances are you don't give much thought to the matter—you just do what feels right.
Welp, after perusing the Skincare Addiction subReddit, I found one Redditor proclaim that they've changed their skin solely by gently cleansing their face rather than harshly exfoliating it. "Once I really started taking my sweet time, applying very, very light pressure, I noticed immense improvements in my skin tone especially, as well as smoothness, reduced redness, reduced bumpiness, etc.," they write.
A soft touch, eh? It can seem a bit weird and like you're supposed to do the opposite, AKA rub hard to make the product penetrate the skin and really get in there to work. But I checked with a derm to be sure. "Be gentle always unless you're attempting to exfoliate," says Robert Anolik, MD, a New York City board-certified dermatologist. "If you're using an exfoliating cleanser, pressure is helpful if it's a physical exfoliator—the greater the pressure, the more exfoliation. But this needs to be titrated to what your skin can tolerate. It can also be helpful to assist in the penetration of a chemical exfoliator into the skin."
So, essentially, let your cleanser and how your skin reacts to it, of course, guide your practices. Using a normal, everyday cleanser calls for gentle hands, but if you'e exfoliating, mimic that sloughing-off action with more pressure to help the product really go to work or back off to get a more gentle skin sloughing. Bingo.
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