When Jamie Kern Lima founded It Cosmetics in 2008, it was because she wanted products that helped with her biggest beauty concerns—rosacea, hyperpigmentation, and sparse brows. To create formulas that actually worked, the award-winning TV news anchor teamed with dermatologists and plastic surgeons. Now, It Cosmetics is a destination for skin-loving products that help you feel your best.
From today through October 28, you can save up to 50 percent sitewide during the It Cosmetics Friends and Family Sale. Browse a few of our faves below, but be sure to shop the full sale so you don’t miss anything.
Shop the It Cosmetics Friends and Family Sale
It Cosmetics Confidence in a Cream Anti-Aging Hydrating Moisturizer — $39.00
Originally $52, now $39
This beloved cream (it’s the #1 anti-aging cream in America) was reformulated to include double the amount of a rejuvenating concentrate that works to even out skin tone and texture; smooth fine lines and wrinkles on the face and neck; improve radiance, firmness, elasticity, plumpness’ and minimize the appearance of pores. It’s made with niacinamide, squalane, and a peptide-lipid complex and is perfect for all skin types.
It Cosmetics CC+ Nude Glow Lightweight Foundation + Glow Serum with SPF 40 — $33.00
Originally $44, now $33
Instantly even out your skin with this lightweight foundation. But, it’s much more than just a complexion product—it provides SPF 40 sun protection and is made with a blend of two percent niacinamide, hyaluronic acid, and green tea extract to enhance your skin’s glow over time.
It Cosmetics Bye Bye Under Eye Brightening Eye Cream — $38.00
Originally $50, now $38
This intensely hydrating eye cream is made with ginseng extract to protect against environmental stressors, hyaluronic acid to visibly plump and smooth fine lines, niacinamide to brighten and even skin tone, and ceramides to fortify the skin barrier.
It Cosmetics Secret Sauce Anti-Aging Moisturizer — $36.00
Originally $72, now $36
Now through October 20, you can save 50 percent off this top-selling moisturizer. After the 20th, it will go back to the regular F&F sale price of $54 until the sale ends. The new-and-improved formula has a gel-cream texture and is packed with a ferment concentrate that maximizes hydration and fights the signs of aging; hyaluronic acid to plump and smooth fine lines; and the brand’s proprietary Drops of Light Technology which reduces the look of discoloration and delivers an instant glow.
It Cosmetics Hello Results Wrinkle-Reducing Daily Retinol Serum-in-Cream — $52.00
Originally $69, now $52
Streamline your night routine with this product that combines the power of an anti-aging serum with the soothing care of a cream. It’s made with a blend of two retinols—free and encapsulated—that starts to reach at least 15 layers into the skin’s surface in just one hour. It’s also infused with tone-evening niacinamide and hydrating vitamins E and B5 to balance the often drying effects of retinol use.
It Cosmetics Superhero Elastic Stretch Volumizing and Lengthening Mascara — $20.00
Originally $26, now $20
Get volume and length with this mascara. It was developed with plastic surgeons to ensure it has good-for-your-lash ingredients like lash-lifting polymers, volumizing collagen, strengthening biotin, proteins, and peptides.
It Cosmetics Hello Results Baby-Smooth Glycolic Acid Peel + Caring Oil — $45.00
Originally $59, now $45
This two-in-one serum combines glycolic acid to exfoliate skin and a blend of oils including argan and meadowfoam seed to hydrate and nourish the skin. It’s designed to work for all skin types—even those with sensitive skin—and is gentle enough to use nightly.
It Cosmetics Bye Bye Breakout Salicylic Acid Acne Serum — $22.00
Originally $29, now $22
Made with a concentrated blend of two percent salicylic acid and three percent lactic acid, this serum removes acne-causing skin debris with gentle exfoliation, visibly reduces acne, fades post-acne marks, and supports calm, balanced-looking skin.
It CosmeticsBye Bye Makeup Cleansing Balm Makeup Remover — $32.00
Originally $42, now $32
Melt away makeup with this three-in-one cleansing balm. Massage it onto dry skin to remove makeup and SPF without stripping or drying out your skin. Add water, and the vitamin-C-and-rosehip-oil-rich balm turns into a milky cleanser that helps to visibly brighten skin. And if you want to use it as a hydrating mask, apply a scoop to clean skin and leave it on for 10 minutes before rinsing or wiping off.
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