In the wild and wonderful world of wellness, there's no shortage of new products to shop. Here at Well+Good, hundreds of items cross our desk this week claiming to be the hot new thing in self care. Fancy schmancy new skin serums, sustainable sneakers, vegan snacks—consumers have a lot to shop. Or do they.
In the sea of wellness launches and brand news, we've narrowed it down to the wellness products *actually* worth your time. Find the editor-approved products that hit shelves this March, and that should hit your carts next.
The March launches we're most excited about
Verb will always have a place in my shower, especially its new purple toning kit that revives and protects blonde strands. Each kit includes a full-size purple shampoo and mask, both formulated with professional-grade violet pigment (to neutralize brassy, yellow tones) and açai extract for added protection. You also get a bottle of the brand’s signature Ghost Oil, a smoothing serum that’s so weightless, it feels like nothings there.
This jelly-serum hybrid really is the stuff of dreams. That’s because it’s formulated with skin-slurping, super ingredients your face will drink up, like glycerin, vegan hyaluronic acid, and squalane. Smooth it over your skin by itself, and feel it quench away any lingering dryness or “blah”-ness, or layer it under moisturizer for a deep moisture surge.
We’ve been swiping Native’s fan-favorite deodorant under our armpits for years. Now, we’re adding this creamy body lotion to our self care routine. It’s made with the same natural, skin-nourishing ingredients as everything else in the brand’s line and is extra tender on dry, sensitive skin. Also available in eucalyptus mint, and lavender rose.
Imagine a sunscreen so buttery smooth, so light, it feels like nothing’s on your skin. That’s Tatcha’s spankin’ new Silk Sunscreen, a weightless, moisturizing mineral sunblock that feels and looks invisible once it’s on. That’s because it’s literally made with silk extract, which is rich in amino acids that support skin while giving it a sheer, dewy protective layer. Snag a bottle before it sells out.
Speaking of sun care, we’re super excited to test out Project Reef, a new DTC sun care brand that’s dedicated to preserving our oceans through reef-friendly, recycled products. The brand launched with three new products, but we’re particularly jazzed about its Cooling Lotion, which is powered by “ahh”-inspiring ingredients, like peppermint, sunflower seed oil, and aloe vera. For every bottle sold, the brand will remove a pound of plastic from the ocean, so buy a bottle here.
You know La Mer for its hi-luxe, fancy schmancy face cream that, yes, really is worth the hype (our senior commerce editor swears by its powers). Now, wake up your face with a bottle of the new Treatment Lotion, a reformulated liquid lotion powered by the brand’s cell-rejuvenating Miracle Broth. It’s designed to go on after you wash your face, penetrating skin and giving it that oomph it needs to get through the day. Expect all-day hydration and fuller looking skin when you use. You can buy directly through La Mer (link below) or through Sephora.
J. Crew finally hopped on the athleisure bandwagon and we can’t wait to jump on, too. Its first capsule collection features the brand’s CloudStretch fabric, a soft, supportive material crafted from recycled bottles, yarns and fabric scraps. There are leggings, sports bras, trendy flare pants, exercise dresses—but we’re simply stoked about this high-rise skort we’ll be wearing all summer long. Between the cute colors, built-in shorts, and spare pockets, don’t expect us to take it off.
Madewell denim continues to wow our editors, thanks to its inclusive shapes, time-tested quality, and reasonable price tag. We don’t need another pair, but we’re definitely adding these wide-leg cuties to our cart. They’re part of the brand’s Perfect Vintage line of timeless, high-waisted jeans that go well with everything. Only these swap the straight leg for a slouchy, wide silhouette that’ll take you season to season. And the washes?? Dreamy.
Our editors are chomping at the bit to get their feet into Lululemon’s just-announced running shoe, the Blissfeel. After four years of research and 1 million different foot scans, this will be the brand’s first ever footwear launch—and we can’t wait. Fortunately, it’s only a few days away—Blissfeel drops March 22 in U.S. sizes 5-11 in 10 different color ways. Don’t mind us, we’re just over here counting down the minutes…
After a cold winter, we’re looking forward to an easy, breezy spring. Which is why we’re buying these airy windbreaker shorts from Outdoor Voices. Made from the same nearly-invisible fabric at the windbreaker pants, they’re sure to feel like you’re not wearing shorts at all—which is how every short should feel, TBH. And if you really want a featherlight look, pair them with the matching pullover or jacket.
You’ve heard of swimwear made from recycled plastics, fishing nets, even hemp. Now? Add “beans” to the list. Yep, you read that right—Londre just launched a bikini made entirely from beans, and we’re intrigued. Currently, it’s only available in a white, ruched triangle top and bottom ($93) complete with rapid drying and extra thermal insulation. Between the cuteness and the sustainability, we think it’s meant to “bean.”
Summer is a ways away but we’re already dreaming about beach trips and lazy poolside afternoons. Thanks to Brooklinen’s colorful new beach towels, we’ll be ready. The limited-edition collection was designed by New York City artists inspired by New York City itself. The first three designs launched earlier this month on Brooklinen.com, with the second batch slated to go-live in June. Don’t wait though—the brand’s past two annual collabs have historically sold out, so you better add to cart, ASAP.
Speaking of summer… Whether it’s a beach trip, a picnic in the park, or a road trip upstate, we’ll be packing all of our provisions in Yeti’s brand new backpack cooler. Rather than lugging a heavy cooler from the car to wherever you’re going, this one lets you go hands-free. It straps on like a backpack while the magnet top keeps cold in. The best part has to be the colors, though, which come in the classic navy or charcoal, or the limited-edition bright Bimini pink.
Hydration: We know we need to do it, we’re just… busy doing other things. Which is why we’ll be filling up these motivational water bottles from Takeya that remind you to do drink your daily allotment. The extra-wide body holds a whopping 64 ounces, with friendly affirmations marked every two hours apart. By 8 p.m., you’ll be happy and hydrated.
Shaving your legs is notoriously boring… Unless you’re shaving with Freya, that is. On the outside, this silicone shaver looks like any other razor. Look twice, and you’ll realize it’s a stealthy vibrator designed to dual your pleasure, in and out of the shower. When you’re ready to play, simply pop off the razor head and hop to it—there are six different vibration modes to explore, plus a curved handle for hitting those hard to reach places. A razor this good, and you’ll actually want to stick to shave day.
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