Marie Kondo Is Moving in on Muji Territory With Her First Joy-Sparking Product
A go-to method Kondo employs when helping her clients organize their items is reusing shoeboxes—it's a common technique in Japan (not to mention one that's great for the environment). But after not being able to find the ideal tidying box stateside, she set out to create her own. The result? The Hikidashi Box sets, which means "to draw out" in Japanese, an emailed press release notes.
"The reason why I created these boxes is that I honestly want as many people as possible to finish tidying so they can start living a life that sparks joy for them." —Marie Kondo
"The reason why I created these boxes is that I honestly want as many people as possible to finish tidying so they can start living a life that sparks joy for them," Kondo tells Well+Good of the Muji-esque organizing tools. "The boxes are useful on their own, but they really embody the essence of the KonMari method so that by using them, you can fully experience what it's all about."
Right now, there are four different box sets available for pre-order at $89 each: Balance, Clarity, Wonder, and Harmony. Each comes with six pieces that either has a subtle print or a quote, as well as access to the KonMari Tidying Series, which guides you through each step of the KonMari Method, including how to use the boxes. So not only do you get the tools to become an organized boss babe, but you also get virtual access to the teacher, too. And while there are plenty of different ways to use them, Kondo has a favorite. "I have clothing in mind specifically," she says. She add that she plans to additional sets of the boxes for other items, be it books, documents, or keepsakes. (And hey, you could always DIY your own version of the tool with IRL shoeboxes if you're on a spending freeze.)
Here's to hoping another future Kondo innovation is a device to help those in need master her clothes-folding technique. Because, um, who couldn't use that kind of next-level personal assistant?
Here's how Gisele Bündchen applies Marie Kondo's joy-sparking principles to her whole life. Or, meet the Buddhist monk who might just be the next organization sensation.
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