Peloton Cycle hires cycling entrepreneur-instructor Marion Roaman

Peloton Cycle, a brand that’s seriously elevating the experience of at-home cycling and will soon open its first fitness studio in New York, announced today that it’s bringing on some serious talent to help achieve its lofty goals—cycling entrepreneur-instructor Marion Roaman.

“Marion will not only be running our flagship indoor cycling studio opening next month in Chelsea, she will be running our global content division, streaming some of the best boutique indoor cycling classes to Peloton Bikes around the world,” says Peloton CEO John Foley.

If her name doesn’t ring your bike bell, her resume just might: Roaman founded one of the first boutique cycling studios ever, The Zone, in East Hampton in 1997, long before SoulCycle and Flywheel were even cardio twinkles in the eyes of a few sweaty women. Her studio was rebranded as ZoneHampton and then Ride the Zone, and it grew to four locations.

When the indoor cycling scene in New York heated up, Ride the Zone was acquired by Flywheel (there may also have been a bidding war between the two big-name studios), and Roaman became a Fly instructor. Roaman says she also pioneered some of the cycling details thousands of avid indoor riders now take for granted, like reserving individual bikes and pedal clips.

At Peloton, she’ll be responsible for hiring and training instructors, running the studio operations, and overseeing the creation of classes that riders will be able to take on demand from their at-home bikes, anywhere—like classes segmented by length, language, and music genre. The job is one Roaman says she’s thrilled to take on.

“As a devoted rider and coach, the idea of being able to deliver my message to people beyond the confines of our physical location is so inspiring and overdue. The ability to reach people who may not have otherwise experienced this passionate and life-changing workout is what I live for,” she says.

And the lead-up to the role is not lost on her, either. “I get to take a concept I built 17 years ago and serve it 17 years later on a global platform.” Cycling, you see, is not what it used to be. —Lisa Elaine Held

For more information, visit www.pelotoncycle.com