Peloton Cycle’s First Retail Store Opens in the Short Hills Mall
Peloton unveiled its first-ever retail location this weekend. The fitness-meets-tech company makes state-of-the-art bikes for home use that have a very high-tech feature—they come with a over-sized tablet attached to the handlebars, which streams indoor cycling classes with top instructors that you may have read about here.
John Foley, Peloton's founder, chose a home in the Short Hills Malls for the uber-bike because "it's on the short list for the best mall in America, complete with a Tesla Store and an Apple Store. It felt like the perfect place to launch a revolutionary product like the Peloton bike."
The store has five production bikes, and you're welcome to bring your spin shoes to clip in for a test ride, says Foley. (Disco lights, towels, and water not provided. You'll have to wait for the studio for that.)
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Early sales in Short Hills have been brisk, say Foley. The first shipment of bikes is already sold out, and riders will receive them in December, along with white-glove set-up service. The high-tech bikes go for $1,995; a subscription to unlimited indoor cycling classes is $39 per month. Those placing an order for one now—either on-line or in-store—will get their bikes in January, he says. Just in time for your New Year's resolution.
For more information, visit www.pelotoncycle.com
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