Finding a well-fitting bra is a never-ending struggle, no matter what size your breasts are. But those who are, ahem, less well-endowed, there's the additional challenge of gaping cups or an excessive amount of padding and pushing up to create the illusion of cleavage. Say goodbye to bad fits: Pepper is a brand that specializes in bras for small breasts — no, not just bras that are smaller in size, but ones that are designed specifically for smaller boobs.
"Pepper makes bras that finally fit AA-B cups, and celebrates your small-chested body exactly as it is," says co-founder Jaclyn Fu. The brand launched as a Kickstarter in 2017, reached their goal within 10 hours, and has been empowering anyone who is a card-holding member of the Itty Bitty Titty Committee ever since.
Bralettes have always been an MVP for the small-chested, and Pepper’s bralette is the perfect option for those who hate wearing bulky bras but still want some nip coverage. Add on a wide waistband and lace trim, and this will be a go-to essential. It comes in six different colors and sizes XXS-XL.
If you’ve ever worn a strapless bra, you’ve likely spent more time than you wanted making sure that it doesn’t slide halfway down to your stomach. Pepper’s strapless bra has a wide band and balconette cups that are flattering and functional. The bra also has convertible straps, so it’s basically multiple bras in one. It comes in five different neutral colors, and band sizes 30-40.
As a company with a novel take on the traditional bra, the story behind the brand’s name is also fun and unconventional. “My co-founder Lia and I wanted to find a name that was upbeat, positive and fun. We also didn't want to have a traditional lingerie brand name that is too sexual or overly feminine,” says Fu. "One day at lunch, we got so desperate coming up with names, we started picking up random things on the table as a joke and when we got to the pepper shaker, it was a lightbulb moment. Pepper is small, round and packs a spicy punch—just like our brand."
With underwire, wireless, strapless, and maternity options, there’s something for everyone (PSA: Pepper makes underwear, too). You can also feel good in and about the bras: Pepper bras are made sustainably in a socially responsible factory in Colombia that employs 85 percent women, with a focus on single mother heads of households. And a lot goes into the design process too. “Our bras are all about fit and feeling good. We only use non-toxic fabrics and make sure that the fabrics lift, hug and move with your body to get that signature Pepper lift. Our bras are known for their zero gap fit,” says Fu.
The Pepper site has both a Fit Guide and a Size Quiz if you’re looking for some bra recommendations, but if you want a good starting point, Fu says her favorite Pepper bra is the original Mesh All You Bra ($50) "because you get INCREDIBLE lift without any push up padding (yes, even with AA busts!). The peekaboo mesh band also adds a fun element you want to show off!"
The MVP Multiway Strapless Bra ($60) is our commerce editor's favorite. As someone who has a B cup, she's struggled with finding a strapless bra that supports all day long while offering lift—but this bra does both, comfortably. "I've worn this bra for an entire weekend because I forgot to pack bras on a glamping getaway, and forgot I was even wearing it. It's my go-to whenever I need a strapless solution. I've never had a strapless bra fit so well—I'm a big fan," she says.
As for the future, Fu says we'll see Pepper to expand beyond bras, but for now, your chest can feel securely supported, specifically if you have smaller boobs.
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