In Portland, OR, people are buying—wait for it—78 times more kombucha than anywhere else.
Square's data also points to where people are drinking kombucha. You'd think a city on the forefront of wellness trends, like LA, would have to be the kombucha-chugging capital of the country, but the city of angels is actually consuming an average amount of the stuff, judging by Square sales. New Yorkers, home to one of the first kombucha bars, are buying three times more than that average.
Still, NYC and LA have nothing on Portland, OR, where people are buying—wait for it—78 times more kombucha than anywhere else. Pretty sure that calls for a toast to Portland's pristine gut health.
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