The Best Non-Amazon October Prime Day Deals You Should Already Be Shopping

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ICYMI, Amazon is throwing another Prime Day sale to help you get a head start on holiday shopping. On October 11-12, Prime members can unlock access to exclusive savings across all categories, including home, beauty, and fitness. While we admit the deals are good (really good, TBH), they're certainly not the only sales worth your time and attention this Prime Day. In fact, there's a smattering of Prime Day alternatives you should totally bookmark. Many of them are open to anyone, not just members, and last much longer than just two days. After all, why should Amazon have all the fun? Below are the best Prime Day alternatives to shop on and beyond this second Prime Day.

Click here for other very-worth-it Early Prime Day deals!

The best Prime Day alternatives to shop right now

1. Aerie: Now through Oct. 14

Bras falling apart? All Aerie bras and bralettes are 50 percent off for a limited time, so you can stock up for half the price.

What we want: A bralette that doubles as a tank top or comfy camisole, like the Seamless Rib Corset Bra Top ($17) or the Ribbed Lace Bra Top ($20).

2. Amerisleep: Now through Oct. 18 

Don't sleep on buying a new mattress, especially when they're on sale now from Amerisleep. Through October 18, save up to $450 off a dreamy new mattress when you use the code AS450. Adjustable bed bundles are also 30 percent off, while upholstered bed frames are 40 percent off, no code necessary.

What we want: A plush mattress that melts away all our nightmarish aches and pains. The AS5 ($1,699) is the brand's most luxe model, made with ultra-responsive, cloud-like coils that cradle your every contour. Just use the code AS450 for your discount at checkout.

2. Bed Bath & Beyond 'Big Sale': Oct. 11-16

Bed Bath & Beyond is celebrating its on Prime Day of sorts with six full days of major savings at its "Big Sale" happening October 11-16. For almost a week, shoppers can save up to 50 percent off homewares across all categories, with "day of" deals only available for 24 hours. This includes 25 percent off full-price items (between Oct. 11-12) like kitchen gadgets, furniture, dining sets, and more.

What we want: Check back for editor picks.

4. Brooklinen: Oct. 11-17

Create the bedscape of your dreams with Brooklinen, which is offering 15 percent off its entire site—including its new holiday collection, which will have your home looking merry and bright in no time.

What we want: That holiday collection

5. Calpak Anniversary Sale: Oct. 11-18

Calpak has been making travel-ready suitcases, backpacks, totes, and more for 33 years. To celebrate, the brand is offering 15 percent off site-wide from October 14-18. Want to jump on the deals early? Friends and family (aka, members of the brand's reward program) can get access starting October 11.

What we want: A fall getaway, complete with new luggage. The brand's vintage-inspired Trnk line should do the trick, like the Medium Luggage ($208) or the Small Hat Box ($122)

6. Casper: Now through Oct. 16

Casper has come along way from its original bed-in-a-box, with models for just about every type of sleeper. Its luxe line of mattresses are up to $600 off now through Oct. 16, and there's something for everyone. Hot sleepers, stomach sleepers, sleepers who just want their backs to stop aching—it's all up for grabs. Use the code OCT22 at checkout.

What we want: The Wave Hybrid Snow Mattress ($2,875), which is the tech-iest Casper mattress of them all. It's made with ergonomic gel zones for unique support, plus the brand's snow technology that keeps even the sweatiest sleepers cool while they snooze. And it's $600 off right now.

7. Dermstore: October 11-12

For two days only, Dermstore is giving customers 20 percent off their purchases using the code JOY. True to the code, there's much to be happy about, including indulgent skin care, luxe hair products, fragrances, and more.

What we want: The Dermstore 25 Days of Beauty Advent Calendar ($160) which has over $700 worth of beauty goodies inside for a bargain price.

8. J. Crew 'The Holiday Head Start': Ongoing 

Take a hint from this sale's name and get a head start on holiday gifting at J. Crew. Save 35 percent off your order (including sales styles) when you use the code SHOPEARLY.

What we want: Autumn-ready outerwear, like the stunning Daphne Top Coat ($181) or the fuzzy Teddy Sherpa Topcoat ($181) that looks deliciously snug.

9. Kate Spade: Now through Oct. 14

Cozy season is upon us, and with it, a cozy sale event from Kate Spade. Through Oct. 14, enjoy 30 percent snazzy coats, stylish shoes, adorable handbags, pretty jewelry, and more. Use the code COZY30 to redeem your discount.

What we want: Cold-weather accessories that are equally wonderful and warm, like this Colorblock Scarf ($83) that'll add a pop of color on cold, gray days, or this Leopard Beanie ($47) that'll turn your winter look wild.

10. Kohl's: Now through Oct. 16

Kohl's is facing Prime Day head on with a 10-day savings extravaganza on everything from clothing to kitchen wares. Select brands like Adidas and Levis are up to 40 percent off, while general categories, like shoes (up to 25 percent off) and hair care, are discounted, too. Whatever you buy, save at least 20 percent off with the code SAVENOW. 

What we want: To not splurge on splurge-worthy items, like the KitchenAid 4.5-qt. Stand Mixer, which is on sale for $300, or the Shark Rotator Powered Lift-Away Bagless Vacuum ($300) which is $100 off its original price tag.

11. Lelo 'Fall Prime Day Sale': Oct. 11-12

The steamiest sale on this list is Lelo's "Fall Prime Day Sale", where you can stock your pleasure chest for up to 50 percent off. Suction vibes, bullets, G-spot stimulators and more are all up for grabs.

What we want: The Ida Wave ($151), which doubles down on both clitoral and G-spot stimulation. Press the button and enjoy pleasure "wave" over you.

12. Madewell: Ongoing 

Stock up on fall staples at Madewell, which is offering tiered savings for spending more. Save 25 percent on orders $100+ and 30 percent on orders $200+.

What we want: Madewell's famous jeans, which really are *that good.* These wide-legged retro beauties look good with just about anything, while the Baggy Straight Jeans ($98) are on-trend with the oversized denim look that's currently popular

13. Merrell 'Winter Boots Sale': Ongoing

Get a pair of winter boots long before the first snow fall at the Merrell Winter Boots Sale. Here, you'll find frost-friendly boots, hybrid shoes, and sneaks for 30 percent off when you use the code NEWBOOTS30. 

What we want: The tough Moab Speed Thermo Mid Waterpoof Hiking Boots ($119), which are made for cold-weather hikes and adventures. Snow is no match for these rugged shoes.

14. Monos: Now through Oct. 13

If you plan on going home for the holidays, pack your bags in some new Monos luggage, which is 20 percent off through Oct. 13. Use the code AUTUMN2022 to redeem your discount.

What we want: The convenient, stylish Metro Duffel ($168), aka, the perfect travel companion for every adventure. This roomy bag is big enough to stash all your stuff, including electronics, without weighing you down on the road.

15. Nutr Prime Day Sale: Oct. 10-12

If you're an alt-milk aficionado, Nutr's innovative plant-based milk machine is for you. With the press of a button, it turns your favorite seeds, nuts, and legumes into creamy, mouth-watering milks, saving you big bucks at the cafe or grocery store. For three days, its black and white Nutr Machines are 20 percent off with the code PRIMEDAY. 

What we want: The Nutr Machine ($135) which instantly cream-ifies soy, coconut, flax, almonds, and oats.

16. Reebok: Ongoing 

If you're not ready to trade sneakers for fall boots just yet, head over to Reebok. The athletic brand is offering 45 percent off select styles with the code SAVEMORE, plus 50 percent off additional sale styles.

What we want: A new pair of white tennis shoes (because you can never have enough.) We love the Classic Nylon Women's Shoes ($38), which look good with any outfit, in any season.

17. Tatcha: Now through Oct. 13

Japanese skin-care brand Tatcha is a goldmine of skin-saving products and luxe beauty must-haves. Through Oct. 13, you can save 20 percent off your purchase using the code TATCHA20.

What we want: The internet-famous Water Cream ($57), which is adored for its hydrating formula and pore-refining burst of botanicals.

18. Tempur-Pedic: Oct. 11-Nov. 1

Can't decide on a mattress? Well, Tempur-Pedic is giving you almost a month to decide, so you have plenty of time to mull over a new purchase. All the way through Nov. 1, you can save $300 off the brand's premiere models, including its comfort and cooling collections. No code necessary.

What we want: The extremely luxe LuxeBreeze ($5,149), which are pricey but worth every penny. Feel up to 8 degrees cooler while you sleep on some of the cushiest cushioning you'll ever experience.

19. ThirdLove: Now through Oct. 13

ThirdLove's best-selling 24/7 Bra Bundle is marked down to $99 for just a few more hours. The ridiculously comfy bra is available in sizes A-H, and you can score two of them for under $100. Bundle up while you still can.

20. Ulta 'Gorgeous Hair Event': Now through Oct. 22 

Gorgeous gorgeous girls shop Ulta's "Gorgeous Hair Event," where all things hairy (styling tools, at-home treatments, hair-care products) are discounted heavily. Each day, the retailer surprises shoppers with flash deals available for that day only. If you take advantage of the brand's buy online, pick up in-store offer, you'll save an additional 10 percent off with the code SHOP10. 

What we want: A silk pillowcase that's good for our hair *and* skin. On Wednesday, Oct. 12, Kitsch's best-selling pillowcases are half off, alongside Hot Tools curling irons, Tangle Teezer combs, and BosleyMD products.

21. Vaya: Now through Oct. 18 

If a comfortable night's sleep is your main concern, get a Vaya mattress. They're strategically engineered with two layers of foam to relieve your body's most pressing pressure points, giving you all-over comfort the minute you crawl into bed. Best part is, they're all $300 with the code VAYA300.

What we want: Double the relief when we sleep, which is what the the Vaya Hybrid ($799) does best. It's made with foam and motion-isolation coils, so you can stay relaxed no matter how you toss and turn. Just use the code VAYA300 to redeem your discount.

22. Wayfair '5 Days of Deals': Now through Oct. 11.

A sales event that gives back? Yes, please. That's exactly what Wayfair's '5 Days of Deals' does, giving 10 percent of profits back to Community Solutions, a nonprofit that's out to combat homelessness in the U.S. Tomorrow is the last day, though, so treat yourself to some new furniture and know your money is going to a good cause.

What we want: To spruce up our living room for our next Netflix and Hulu binges. Select seating is up to 65 percent off, while area rugs are up to 80 percent off, and lighting is 70 percent off.

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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

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