Hicks, who traded a life in Britain for a sun-soaked view in the Bahamas, has always chased adventure. Her father David Hicks was a famed British interior designer, and she followed in his artistic footsteps, launching a lifestyle line that contains everything from an ocean-inspired yoga mat to luxe, customizable bags.
Now, with the help of former Coty exec Catherine Walsh, she's also introducing a line called Unexpected Beauty, which features plant-based ingredients—everything from a marine algae complex to anti-inflammatory moringa—in a cleanser, facial mist, moisturizer, balm, and scrub.
Hicks herself has had trouble finding a seamless, all-in-one skin-care line for her own basic needs. "It was all either very high tech or very natural," she says. "I tend to go towards natural, but I want something to actually happen [on my skin]. I saw an opportunity there."
So, what'd the entrepreneur do about it? She created her own simple yet effective beauty products, of course. In a world where just about every celebrity has a line of their own, Hicks stands out by using natural (and mostly organic) ingredients that'll streamline your skin-care routine—and still do their job.
"I have a really long list of 'no-no's,'" she says of ingredients she refuses to put in her products (think petroleum, fragrance, and sulfates, for instance). Another good thing? Hicks even created a travel kit, so you can pop the entire line into your carry-on without stressing about TSA (she admits she made that for her own benefit—who could blame her?). Consider the line a royal win.
Equally as impressive as Hicks is Annie Lawless, whose autoimmune disorder led her to create a wellness (and then a beauty) empire. Then there's Jamie Kern Lima, who was crazy vulnerable in order to catapult IT Cosmetics.
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