But with Seed Phytonutrients' new product range (and brilliant packaging), that's *exactly* what happens.
The natural beauty brand (launching on Earth day!) has big plans: Through creating good-for-you beauty essentials and the world's first shower-friendly paper bottle (AKA a way more sustainable option than a traditional plastic bottle), the goal is to start a movement to inspire change throughout the beauty industry, and even beyond.
The game-changing sustainable beauty brand Seed Phytonutrients (launching on Earth Day!) is obsessed with natural beauty and sustainability.
Inside each post-consumer recycled (PCR) paper bottle is a PCR recyclable plastic liner (which uses 60 percent less plastic than usual bottles) filled with natural, incredibly scented shampoo, plus a packet of herb seeds nestled inside the outer shell that you can plant afterwards. (Bonus: The seeds are all heirloom varieties, meaning the eco-conscious beauty company is preserving rare seed strains in every packet.)
And before you think, "Won't a paper bottle just dissolve if it gets wet in the shower?" The compostable paper is actually infused with earth minerals to make it water resistant—so you still get all the sudsy goodness of your fave shampoo (really—it uses coconut sugar to make it lather, plus sunflower seed oil to nourish and turmeric for a healthy scalp) while still loving on the environment.
Once you've used up all the shampoo, take the whole earth-friendly situation full circle by transforming your used bottle into a DIY herb planter—and feel free to snap a selfie with it rocking your squeaky clean hair. Congrats, you now have an indoor garden, and are officially a sustainability champion.
Scroll down to get the deets on how to create your DIY planter—plus more info on how Seed Phytonutrients is changing the sustainability game.
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Top photo: Seed Phytonutrients
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