Published Sep 17, 2019

Can clean makeup actually hold up? Watch the full-day wear test

Well+Good beauty editor Zoe Weiner is sharing her tricks for applying long-lasting liquid foundation, plus tips for taking a look from day to night.

Published Sep 17, 2019

In Partnership With

jane iredale

Written by

Well+Good Editors

Busy day beauty nightmare: Your makeup looks flawless in the morning, but by the time you get a chance to check the mirror at EOD you find yourself looking like some sort of shiny melted person. Yeah, not the goal.

For days you know you won’t have time for touchups (but need to look polished all day long), Well+Good beauty editor Zoe Weiner is sharing her tricks for applying makeup that won’t quit.

Step one is starting with a trusted, clean foundation, like jane iredale’s Beyond Matte Liquid Foundation. With priming, concealing, and full-coverage powers all in one bottle, it’s designed to stay looking fresh no matter what your day throws at you, without the iffy ingredients you’d find in the conventional stuff.

But could it hold up to Weiner’s IRL busy day test? Watch the video to find out, plus score some application tips from the beauty maven on how to take your long-wear look from day to night.