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Is there anyone more important to celebrate than moms? They do the absolute most for us by carrying us into this world and shaping us into functional human beings (even when we're fully grown). And while you should show your mom you love her every. damn. day., Mother's Day (which, reminder, is May 11—you're welcome) is the perfect time to do a little something extra. If you're not feeling like going the traditional gift route this year, may we suggest a gesture that says, "I care about your health as much as you care about mine"?
Ritual, the maker of vegan, science-backed, Clean Label Project-certified vitamins for a variety of health focuses, is here to help: from April 29 through May 14, new customers can take 40 percent off sitewide when you start a subscription on any of the brand's supplements. So, whether you're gifting a mama over 50, an expecting mom-to-be, or a mother who just needs to get some zzz's, there's a Ritual formula for her (and you!).
Best Ritual Mother's Day Sale deals, at a glance
- Ritual Essential Multivitamin for Women 18+, $20 (normally $33)
- Ritual Essential Multivitamin for Women 50+, $23 (normally $39)
- Ritual Essential Prenatal Multivitamin, $23 (normally $39)
- Ritual HyaCera Daily Skin Hydration, $32 (normally $54)
- Ritual Sleep Bioseries Melatonin, $15 (normally $25)
Shop the best Ritual vitamins for Mother's Day gifting

Ritual Essential Multivitamin for Women 18+
$20
39% off
For moms under 50, this blend of essential nutrients is a great way to boost her overall health and fill the gaps in her diet. It includes key vitamins (think: D, E, and B12), as well as Omega-3 DHA for brain health and magnesium for bone health.
Key ingredients: Vitamin D, vitamin E, vitamin K12, folate, vitamin B12, iron, magnesium, omega-3 DHA, boron

Ritual Essential Multivitamin for Women 50+
$23
41% off
A similar formula to the above, this multivitamin was specifically designed for women ages 50 and up. It includes vitamin D3 from lichen to help support immune function, and adds magnesium and boron to help maintain bone health.
Key ingredients: Vitamin E, vitamin D3, vitamin K2, vitamin B12, boron, magnesium, omega-3 DHA, folate

Ritual Essential Prenatal Multivitamin
$23
41% off
If you're gifting a soon-to-be mama, this prenatal supplement will help provide her 12 key nutrients she needs both before and during pregnancy. The formula includes omgea-3 DHA, folate, and choline to help baby's brain development, and magnesium and boron to maintain bone health.
Key ingredients: Folate, choline, iron, iodine, biotin, omega-3 DHA, magnesium, boron, and vitamins K2, E, D, and B12

Ritual HyaCera Daily Skin Hydration
$32
38% off
If she's focused on her skin-care regimen, your mom might dig this hydrating supplement that aims to reduce the appearance of fine lines and wrinkles, and give the skin an overall boost. The blend includes two clinically-studied ingredients, which include blends of include hyaluronic acid, ceramides, and glycolipids.
Key ingredients: Hyabest® (hyaluronic acid), Ceratiq® (wheat oil extract)

Ritual Sleep Bioseries Melatonin
$15
40% off
The capsule works in three steps: first, an instant-release tablet helps her fall asleep, an extended-release tablet helps her stay asleep, and a smaller (1mg) extended-release tablet tapers off by morning to help her wake up grogg-free.
Key ingredients: Melatonin
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