The very first thing you do when you get home is reach behind your back, unclasp your bra, and bask in the feeling of freedom. Yes or yes? People who wear bras on the daily get it: They’re an outfit essential for comfort and support, but more often than not, the straps and seams—and definitely the underwires—pinch, poke, and dig in all the wrong places.
Until now. ThirdLove’s changing the bra game in a major way with super-soft, barely-there wireless styles for every kind of occasion—from working out, to working late, to wining and dining on date night. Before you argue that wireless bras are a one-way ticket to too much compression, too little support, the dreaded uniboob, or a combination of the three, hear this: ThirdLove has surveyed over 20 million women (via its Fitting Room Quiz) and used more than a billion data points about fit issues and style preferences to inform its wire-free production process.
Take sizing, for example: Many wireless bras come in standard off-the-rack ranges, like XS to XL. Not so for ThirdLove, with over 60 options—including half-cups for in-betweeners—that are always tested on real women. And you don’t have to trudge to the dressing room at the mall to find the right fit. With Precise Size™, you just plug in your cup and band numbers, and ThirdLove generates the size you should be shopping.
As for comfort? Thanks to built-in foam cups, adjustable straps and back closures, tagless and seamless bands, and the softest, silkiest, smoothest (should we keep going?) microfiber fabric blends, ThirdLove wireless bras feel like your favorite pair of pajamas—promise.
For the month of June, ThirdLove is offering Well+Good readers $20 off online orders of $100 or more with code JUNEWG20. So now’s a great time to say farewell to the days of dropping your underwire bra in the doorway—and hello to comfort, support, and lift like you’ve never felt before.
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