Bras and Undies

These Lingerie Pieces Are So Luxurious, You’d Never Guess They Were From Target

Photo: Getty Images/HappyNati
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As fun as it is to treat yourself to a new bra-and-underwear set or a slinky, special occasion babydoll, let's level for a second: Lingerie is expensive. Like, confusingly expensive. Babydolls aside, for something we wear (almost) every single day and consequently destroy more frequently than other pieces of clothing, why are we beholden to spending so much money on such little fabric?!

Enter: Target lingerie—the bra, underwear, and special occasion pieces that look so exquisite, you'd never guess they'd come from your neighborhood Target. Gone are the days when America's favorite retailer only carried 3-packs of Hanes briefs (although there is nothing wrong with Hanes briefs). Now, scour the online shelves of Target's lingerie section and find pieces that look like something out of an artisan boutique. Lace, silk, satin, mesh, strappy, not strappy—whatever style you're looking for, Target probably has it (at a fraction of the luxury prices, no less.)

Don't believe us? Get ready to put very little money where your mouth is, because we've rounded up the top 10 most luxe lingerie pieces you can buy from Target, sans designer price tags.

10 luxe lingerie pieces from Target that won't break the bank


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Auden, Women's Eyelash Lace Bralette — $15.00

Dainty and delicate, this pretty bralette is covered in a floral lace for a feminine touch that extends just past the cups for an eyelash detail. Paired with the gold clasp and longline back, it’s an expensive piece minus the luxury mark-up.

Paramour, Tempting Lace Bra — $22.00

Seductive and sultry, this black bra looks like from a Frederick’s catalog. Looks aside, it’s just as functional as your plain, ol’ T-shirt bra, designed with comfort, breathability, and stretch in mind.

Stars Above, Satin Nightgown — $20.00

You’ll feel like a Hollywood starlet sleeping in this pretty satin nightgown. For $20, it proves you don’t have to drain your savings to sleep in something indulgent.

Auden, Women's Lace Briefs - Auden Black — $6.00

Yep, you read that right: $6. For just $6, you can give your undies a sexy lil’ update, one that’s comfortable to boot. So skip that Starbucks order and save your pennies for some new panties instead.

Auden, V-Neck Bodysuit — $20.00

Scour the big-name brands for a velvet bodysuit and you’re almost guaranteed to see high double digits/low triple digits in the price tag. This one is just $20, and promises all the same features without tanking your bank account.

Jockey Generation, Evolution Supima Cotton Thong — $7.00

If you prefer the casual look of Calvins, you’re in luck, too. This $7 thong is made from smooth, pill-resistant cotton that looks seamless in everything. Like the legendary underwear brand, it has a logo’d waistband to break things up and give you that minimalist look.

Auden, Lace Bralette — $18.00

This berry red bralette is as functional as it is fashionable. It features padded cups and adjustable straps that give your everyday look a little bit more edge. Pair it with the matching briefs or mix and match with another bottom to make the look your own.

Auden, Lace Padded Bralette — $15.00

This plunge-y V-neck looks just as good underneath sweatpants as it does a first date look. Between the sheer mesh overlay, deep neckline, and comfortable band, you’ll never want to take it off.

target babydoll
Auden, Lightly Lined Babydoll — $22.00

This classic babydoll makes for a dreamy night’s sleep for just $22. Between the sheer, drape-y fabric, the meticulous floral detailing, and the underwire design, it looks like it should be expensive (but it’s not.)

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Our editors independently select these products. Making a purchase through our links may earn Well+Good a commission.

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