Target is upping its wellness game once again by adding four organic flavors of the gut-friendly drink to store shelves under its very own healthy food brand, Simply Balanced: blueberry-grape, ginger, mango, and a raspberry, lemon, and ginger combo. And the price? While other bottled brews from well-known brands like Health-Ade and GT's are typically sold at $3.99 and up, the mega-retailer's exclusive line is available now for $2.79 a pop. (And it's just one more example of the mainstreaming trend we're predicting this year for the longtime wellness beverage.)
While other bottled brews from well-known brands like Health-Ade and GT's are typically sold at $3.99 and up, the mega-retailer's exclusive line is $2.79 a pop.
So how does Target's new kombucha line stack up to your old favorites health-wise? The blueberry-grape product, for instance, contains 70 calories a bottle (15.2 ounces) with 17 grams of sugar—15 of which are added sugar—and 3 percent juice from concentrate. Health-Ade's California Grape drink, on the other hand, is 80 calories a bottle (16 ounces) with 6 grams of sugar and 10 percent cold-pressed juice.
It might not be as healthy as other options on store shelves, but hey—knowing you can now occasionally snag a booch for a fraction of the cost is definitely a good way to start the year.
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