Makeup Tips

I’ve Been a Beauty Writer for Years, Here’s How To Shop Ulta’s Black Friday Sale Like a Pro

Rebecca Norris

Photo: Getty/ Freudenthal Verhagen
Black Friday and Cyber Monday are a dream for anyone looking to score major deals just ahead of the holidays. And, when it comes to beauty, let’s be clear: Ulta Beauty Black Friday deals deliver. The fan-favorite retailer is going above and beyond in 2020 to make shoppers not only swoon for 24 hours, but a full week. From Sunday, November 22 to Saturday, November 28, Ulta is offering shoppers two sets of sales including awesome deals from some of our favorite makeup, skin-care, hair-care, and fragrance brands. While dozens of items are drastically marked down, we rounded up our 10 favorite deals from each sale. Check them out below.

W+G Tip: Ulta recently launched its Conscious Beauty initiative, which is designed to help shoppers make more conscious beauty decisions for themselves, their loved ones, and the environment. Each certified product is measured across five pillars: clean ingredients, cruelty-free, vegan, sustainable packaging, and positive impact. With this in mind, we’ve marked the beauty deals that are part of this eco-friendly program.

Sunday 11/22 to Saturday 11/28

1. Too Faced Sex Ed: Lash is in Session Mascara & Liner 3-Piece Set, $17 ($40 value)

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Photo: Ulta

What better time to spruce up your lid look than right before the holidays? This set includes the cult-favorite Better Than Sex Mascara—both the regular and waterproof formulas—and the brand’s ultra-smooth liquid eyeliner pen. *Conscious Beauty Brand

Shop now: Too Faced Sex Ed: Lash is in Session Mascara & Liner 3-Piece Set, $17 ($40 value)

2. Anastasia Beverly Hills Sultry Palette Vault, $65 ($94 value)

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Photo: Ulta

Housed in a glittery pink box, this vault includes the Sultry Eye Palette (complete with 14 eyeshadows), Liquid Liner, Lash Brag Volumizing Mascara, and Mini Eye Primer. *Conscious Beauty Brand

Shop now: Anastasia Beverly Hills Sultry Palette Vault, $65 ($94 value)

3. Carolina Herrera Good Girl Mini Set, $25

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Photo: Ulta

With three mini shoe-shaped bottles of Caroline Herrera’s signature scents, what’s not to love?

Shop now: Carolina Herrera Good Girl Mini Set, $25

4. First Aid Beauty Jumbo Ultra Repair Cream 12 oz. in Cranberry Pomegranate, $19 (Regularly $52)

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Photo: Ulta

The jumbo version of this antioxidant-packed moisturizer is sure to combat any winter dry skin woes! *Conscious Beauty Brand

Shop now: First Aid Beauty Jumbo Ultra Repair Cream 12 oz. in Cranberry Pomegranate, $19 (Regularly $52)

5. Mario Badescu Multi-Masker Kit, $12

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Photo: Ulta

Three masks for the price of one? Yes, please! This set includes Mario Badescu’s best-selling Cucumber Tonic Mask, Super Collagen Mask, and Silver Powder. *Conscious Beauty Brand

Shop now: Mario Badescu Multi-Masker Kit, $12

6. EcoTools Glow On The Go 6 Piece Kit, $10 (regularly $20)

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Photo: Ulta

Looking for ways to spruce up your makeup routine? This set comes with four brushes, a makeup sponge, and a cute pouch to contain the tools. *Conscious Beauty Brand

Shop now: EcoTools Glow On The Go 6 Piece Kit, $10 (regularly $20)

7. All Sexy Hair Styling Products, $10 and under (regularly $19+)

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Photo: Ulta

If you just ran out of your favorite styling products or you’re looking for new options to zhuzh your hair, this sale is one you won’t want to pass up. Choose from the brand’s heat protectants, blow-dry primers, hairspray, and more. *Conscious Beauty Brand

Shop now: All Sexy Hair Styling Products, $10 and under (regularly $19+)

8. It Cosmetics Confidence in a Cleanser Gentle Face Wash, $15 (regularly $28)

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Photo: Ulta

Infused with collagen, hyaluronic acid, colloidal oatmeal, and ceramides, this top-rated cleanser is a dream for those looking to add an anti-aging boost to their cleansing routine. Best of all, it’s gentle enough for those with sensitive skin.

Shop now: It Cosmetics Confidence in a Cleanser Gentle Face Wash, $15 (regularly $28)

9. Living Proof PhD Body Builder, $14 (regularly $29)

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Photo: Ulta

Give your hair a salon-quality blowout with the help of this best-selling body-building hairspray. *Conscious Beauty Brand

Shop now: Living Proof PhD Body Builder, $14 (regularly $29)

10. Chi Flat Irons, $60 (regularly $100)

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Photo: Ulta

Give yourself (or your bestie) the gift of seriously smooth strands this Black Friday. Or, if you know how to master the S-wave, try your hand at using the iron to build body and texture.

Shop now: Chi Flat Irons, $60 (regularly $100)

Tuesday 11/24 to Saturday 11/28

1. Urban Decay Perversion Mascara, $10 (regularly $25)

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Photo: Ulta

Looking to score lashes to the high heavens? Say hello to this stellar Urban Decay deal. The best-selling mascara is part of Ulta’s new Ulta Beauty Conscious Beauty initiative. With over 4,000 Ulta shoppers swooning over the lash-lifter, you know it’s worth it.

Shop now: Urban Decay Perversion Mascara, $10 (regularly $25)

2. KVD Vegan Beauty Go Big or Go Home Volumizing Mascara, $10 (regularly $24)

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Photo: Ulta

Prefer a vegan mascara option? KVD’s volumizing mascara is the way to go. It lifts and separates lashes without ever smudging in the process. *Conscious Beauty Brand

Shop now: KVD Vegan Beauty Go Big or Go Home Volumizing Mascara, $10 (regularly $24)

3. Kylie Cosmetics Velvet Liquid Lipstick, $10 (regularly $16)

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Photo: Ulta

Available in nine neutral shades, this liquid lipstick is a shoo-in for your daily routine. And, at that price, you might as well buy more than one.

Shop now: Kylie Cosmetics Velvet Liquid Lipstick, $10 (regularly $16)

4. Tarte Amazonian Clay Full Coverage Foundation SPF 15, $19 (regularly $39)

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Photo: Ulta

This full-coverage foundation is available in 40 shades, ensuring you’ll find the perfect tint for your skin tone. It’s designed to last for up to 12 hours while working to balance your skin’s sebum levels all the while. *Conscious Beauty Brand

Shop now: Tarte Amazonian Clay Full Coverage Foundation SPF 15, $19 (regularly $39)

5. BECCA Hydra-Light Plumping Lip Balm, $10 (regularly $19)

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Photo: Ulta

Good news: There’s eight shades to choose from. This lip balm is designed to hydrate and plump lips while imparting natural-looking color. *Conscious Beauty Brand

Shop now: BECCA Hydra-Light Plumping Lip Balm, $10 (regularly $19)

6. Anastasia Beverly Hills Glow Kits, $20 (regularly $40)

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Photo: Ulta

Embrace your most ethereal glow with ABH’s cult-favorite glow kits. There are four to choose from, two of which come with four shades, and two of which come with six. Pick your shimmery poison. *Conscious Beauty Brand

Shop now: Anastasia Beverly Hills Glow Kits, $20 (regularly $40)

7. ColourPop Romance Moi Ultra Matte Lip Vault, $25 (regularly $50)

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Photo: Ulta

ColourPop’s matte lipstick is considered the ultimate Kylie Cosmetics lip dupe. So, the fact that you get 12 tubes for just $25 is a total steal. *Conscious Beauty Brand

Shop now: ColourPop Romance Moi Ultra Matte Lip Vault, $25 (regularly $50)

8. Urban Decay Naked Cherry, Heat, and Honey Palettes, $24 (regularly $49)

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Photo: Ulta

With 12 stunning shades in each palette, this deal is simply too good to pass up. *Conscious Beauty Brand

Shop now: Urban Decay Naked Cherry, Heat, and Honey Palettes, $24 (regularly $49)

9. It’s a 10 Miracle Leave-In Product, $9 (regularly $19)

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Photo: Ulta

Never rip through wet, tangled lengths again. This nourishing leave-in conditioner will make way for smooth, knot-free locks every time. *Conscious Beauty Brand

Shop now: It’s a 10 Miracle Leave-In Product, $9 (regularly $19)

10. Hot Tools 24K Gold Charcoal Infused One-Step Blowout, $50 (regularly $75)

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Photo: Ulta

If blowouts are your thing, you’ll want to get your hands on this must-have hair tool. It’s designed to style your hair while drying it, all while promoting smoothness and shine, and not a hint of frizz.

Shop now: Hot Tools 24K Gold Charcoal Infused One-Step Blowout, $50 (regularly $75)

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