Once confined to living room book clubs and Lean In circles, women are meeting in super-chic, elevated spaces—much like the ladies clubs of the early 20th century—that don’t allow men. And wellness is often on the menu.
It’s about providing a place where women can come together to empower each other. "You saw it at the marches—women from all over feel this pull to connect," says Paula Mallis, founder of WMN Space, a ladies-only "wellness hub" in Los Angeles with a full schedule of moon circles, meditation classes, and more.
Buzziest of all may be "coworking coven" The Wing, "a place for women on their way." Its NYC flagship is an oasis of mid-century modern furniture, with an all-female-authors library, in the penthouse of a historic Flatiron District building. The well-appointed locker room is a draw for women whose yoga studios don’t have showers, and meditation (and movie nights) are part of the programming ethos.
The Wing just completed a $35 million Series B investment led by global coworking brand WeWork. (The community-focused company is doubling down on wellness and women: WeWork also just announced the appointment of SoulCycle co-founder Julie Rice—who is also a Wing adviser—as chief brand officer.)
All of which should help The Wing membership waitlist, which is purportedly thousands of names long. To serve demand, it just opened another NYC location, and will open a third and fourth outpost in Brooklyn and Washington, DC, in 2018.
Hey, if the future is female, it’s time to start planning—and now there are lots of places to do just that.
What else is going to be huge next year? We've picked 18 for '18—check out all of our Wellness Trend predictions here.
Loading More Posts...