Chalk it up to a market boom: "The advances that have been made in the natural beauty category in the past few years are truly remarkable. Formulations have changed, customer awareness has increased, and products are becoming cleaner and more effective every day," says CAP Beauty's Kerrilynn Pamer.
And with that awareness and demand comes plenty of people willing to provide those products for customers. That's why we made this handy list (in no particular order) of the best places you can find everything from a natural sunscreen to a vegan lip gloss.
Think of them like the rad Carbon38s of face, skin, and hair (because sometimes, shopping in person just isn't in your clean beauty cards). Keep reading for the best places to buy all-natural beauty products online.
1. CAP Beauty
The gist: When Kerrilynn Pamer's New York City clothing and jewelry store Castor & Pollux was starting to become overrun with the natural beauty products she loved so much she just had to stock them, she realized it might be time to switch gears and make her passion her new profession. Enter CAP Beauty, a New York City natural beauty store she opened with her tastemaker friend Cindy DiPrima earlier this year, with a seriously stocked website to go with it.
Pamer's interest in clean beauty stems from her personal fight with Celiac's Disease, which led her to closely evaluating not only the products she was ingesting but using topically, too.
The pretty site features only non-synthetic products and has some easy-to-navigate categories like Feel-Good Remedies, Sun+Summer, and Mamas + Babies, making finding your new favorite sunscreen that much simpler.
Brands: In Fiore, Dr. Alkaitis, Jiva Apoha, Odacite, W3LL PEOPLE, Shamanuti, many hard-to-get Australian brands, and more.
Shipping: Standard shipping is $10 and orders over $100 ship for free.
The gist: Ana Congdon had always considered her beauty regimen to be natural leaning, but when she got pregnant, she really started to question the ingredients in her products.
"Many of the products I was using weren't advised for pregnant women. I began to question all that I had known and used," she says.
So Congdon decided to create a place where other women could easily find safe, effective, and clean products, and last year, she launched LeVert, her own little mega-store of natural beauty, with 30 brands (and counting) represented.
Brands: May Lindstrom, Kypris, Kjer Weis, Vapour Organic Beauty, Kahina Giving Beauty, Pursoma, and Rahua Amazon Beauty, and more.
Shipping: Standard shipping is $8 and orders over $75 ship for free.
The gist: Jennifer Freitas became obsessed with beauty labels and deciphering the ingredients in her food when she got a crash course in environmental toxins from her college roommate. "At 20, I began assessing what I was putting in my body, on my body, and in my home. I haven't looked back," says Freitas.
So when graduation came, the Ontario entrepreneur decided to do the same for others by opening a green beauty store, and a website to go along with it. The curated site is a skin-care mecca with a sweeping selection of cool cleansers, serums, and more—and both it and the Waterloo retail store are especially great for Canadians now that Saffron Rouge is no more.
Brands: Yarok, Cocoon Apothecary, Fig + Yarrow, Ursa Major, Happy Spritz, Scotch Naturals, and more.
Shipping: Standard shipping is $10 in Canada and $15 to the U.S. Orders over $75 ship for free.
The gist: Founder Dara Kennedy has a major beauty pedigree: she has gigs at Elizabeth Arden, Soap & Glory, and Living Proof on her resume. But when she started doing yoga about 15 years ago, she discovered a personal passion for more natural products.
"As I became healthier, I noticed how great I felt as a result. I took greater responsibility for the choices I made every day," says Kennedy, who launched her San Francisco based company to help others do the same. And as a connoisseur of beauty, she's often the first to stock hot new lines from as far away as Scandinavia and that have a more clinical bent.
Brands: MyHavtorn, 37 Extreme Actives, Vintner’s Daughter, The Organic Pharmacy, Voya, Suntegrity, Bottega Organica, and more.
Shipping: Standard shipping rate is $5.95. Orders over $65 ship free.
The gist: The creator of Credo, Shashi Batra, was part of the team that founded Sephora (and was the president of NVPerriconeMD and the general manager at Estee Lauder), so he definitely knows his beauty. But he wasn't always into naturals.
"Moving to San Francisco made me appreciate the profound connection we all have to the environment, and how beauty and healthy living can be completely interdependent," he says, of his ah-ha moment.
And so he launched this natural beauty heaven, complete with an awesome section that gives you non-toxic beauty swaps for your not-so-natural faves, like using Ilia Neon Angel instead of Shiap by Nars.
Brands: The site has about 60 brands to choose form including Tata Harper, Kjaer Weis, One Love Organics, Dr. Jacksons, Graydon, and True Nature Botanicals.
Shipping: Standard shipping is $8.50. Shipping is free for orders over $50.
The gist: BeautyKind has a beautiful mission that goes way beyond (dewy) skin deep: the company donates five percent of every purchase to one of several charities including the Boys and Girls Club of America and DonorsChoose.org.
"The intent of the founding team was to unite commerce, cause and community. Why not provide the customer with a resource for buying products they love, discovering new ones, and supporting causes that matter to them," says the general merchandise manager Michael Hawley.
The site also features Q&As with skin-care founders and helpful infographics detailing what"five-free" means and what constitutes a cruelty-free product, so it's a great source if you're a little green about green beauty.
Brands: Vapour Organic Beauty, Meow Meow Tweet, Pour le Monde, RGB, Mio Skincare, and more.
Shipping: Shipping is free for orders over $50.
The gist: The curated monthly beauty box subscriber isn't exactly known for sending out products that are focused on clean the ingredients, but that's all changing (kind of). The site now allows you to filter by "Ingredient-Conscious Picks." It's a similar situation at their New York City store.
It's a great avenue if you're still flirting with natural beauty but not ready to go all the way. You can shop for your Laura Mercier alongside Juice Beauty.
Brands: W3LL PEOPLE, Juice Beauty, and Karma Organic Spa.
Shipping: Standard shipping rate is $5 and orders over $50 ship for free.
The gist: We can't get enough of Tara Foley's adorable Boston store—or her New York one—and mission. She gives the same attention to the products on her e-commerce site as she does to the ones sitting on the shelves at her South End shop and three others in Massachusetts and DC: Foley and her team vet all the ingredients of brands they consider selling. And she has great taste that leans to the luxe, new, and noteworthy.
Brands: Josh Rosebrook, RMS Beauty, La Bella Figura, Farmaesthetics, Ursa Major, Soapwalla, Herbivore Botanicals, Earth Tu Face, May Lindstrom, and more.
Shipping: Orders over $45 ship for free.
The gist: Romain Gaillard and Valerie Grandury (also the founders of Odacité) started The Detox Market in 2010, as a pop-up on Abbot Kinney in Venice, Los Angeles. Their goal? To educate Angelenos about the dangers of chemicals and toxins in cosmetics.
They were definitely successful. People got hooked on their variety of luxe, natural skin-saving serums and creams, and five years later, the brand has boutiques in Los Angeles and Toronto—and a comprehensive online marketplace, too.
Brands: One Love Organics, W3LL People, MV Skincare, Soapwalla, Osmia Organics, and Odacité of course.
Shipping: Orders over $80 ship for free.
The gist: Fashion industry veteran Larissa Thomson launched this online natural beauty marketplace with one of her friends from Australia (Aussies always know what's up when it comes to wellness) to "to create a space where you can learn, try beautiful products, and change the way you think about what you’re using on your body," she tells Well+Good.
Brands: African Botanics, One Love Organics, Herbivore, Living Libations, Ten Over Ten, and Shiva Rose, among others.
Shipping: Free shipping anywhere.
Wondering what to shop for? This is the one beauty product every career woman needs to stash at work. And if you're trying to reel back on your spending, here are the DIY home treatments that work—and the ones that don't.
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